Marketing

Discover. Analyze. Create. Begin Your Journey at NU.

Complete simulations, work with businesses on real projects, earn certifications, & compete in pitch, sales, and case competitions. You graduate with a diverse portfolio and a far-reaching alumni network.

Marketing majors are creative, critical thinkers. They listen and gather data about the customers, the business, and the industry. They analyze and solve problems to create experiences that audiences want to repeat. Their solutions contribute to business growth and buyer satisfaction.

At NU, you’ll discover the parts of the industry you love best through simulations, certifications & competitions. You graduate with a diverse portfolio and a far-reaching alumni network. Our graduates go on to work with non-profits, small businesses, Fortune 500 businesses, and agencies – and some even start their own businesses.

Interested in diversifying your degree? Students often add a minor or double major. You can easily add an entrepreneurship, supply chain, data analytics, digital marketing, innovation, or sustainability minor to your major to expand your opportunities.

Learn More About Our Programs

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Certifications Offered

NORTHWOOD BY THE NUMBERS

Success of Our Graduates

Northwood University is an international leader in free-enterprise education.

*According to the 2015-2016 six-month post-graduate survey of undergraduate students. All data is based on the number of responses received.

86%

Of graduates report being employed in a Marketing position *

19%

Projected job growth over the next 10 years (2021 – 2031)

$63k

Median salary for those with a bachelor’s degree

Certifications can be earned before you graduate from Northwood

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Featured Courses

What will you learn in the Marketing program at Northwood University?

Marketing bba curriculum guide

Marketing bba / mba curriculum Guide

American Marketing Association

The NUAMA is the professional organization on Northwood University’s campus. We are a collegiate chapter of the American Marketing Association, and organization that has collegiate and professional chapters all over the country.

Learn More

American Marketing Association students holding up t-shirts at a conference

Bauervic Pitch Competition

Students present a business idea to win start-up funding. This business start-up competition is made possible by a generous gift from the Charles M. Bauervic Foundation.

Student holding her prize check at the Bauveric Pitch Competition

Develop Your Portfolio

Northwood University offers multiple opportunities to build your portfolio before you graduate. Having desired skills allows you to be competitive in the job market.

Phone open on notebook with Instagram displayed

Marketing Plans

A person is immersed in marketing efforts while using a laptop, holding a credit card, and potentially making an online transaction.

E-Commerce Strategic Plans

A person engrossed in marketing strategies is holding a smartphone with a world map displayed on the screen, while sitting at a table surrounded by magazines.

Global Marketing Plan

Four people have a meeting in a modern office. One, standing by the whiteboard filled with sticky notes, discusses marketing strategies while the others sit on a blue couch with laptops, actively listening and engaged in the conversation.

Sales Plan and Pitch

A person in a striped sweater examines a wall filled with marketing papers and intricate diagrams.

Conduct Market Research

Surveys, interviews, focus groups, etc.

An open laptop rests on the polished table, its screen alive with a marketing data dashboard featuring vibrant charts and graphs.

Data Analysis Report

Two people are meticulously reviewing printed graphs and charts on a desk, analyzing marketing trends and strategies.

Market Research Report

What Jobs Can You Get with a Marketing Degree?

Marketing can be found in almost every industry. Students often look for internships or employment opportunities on a local and global level.

Titles held by some of our alumni include:

Marketing Specialist
E-Commerce Strategist
Market Researcher/Analyst
Project Manager
Product Manager
Global Product Marketing Manager

The following is an abbreviated list of where you’ll find some of our Marketing graduates at work:

20th Century Fox Film Corporation
Comcast Cable
Facebook
PACE Greater New Orleans
Vespa Capital Brussels Capital of Europe BVBA

Shaping Tomorrow

Influential Impact Makers

Northwood allowed me to form lasting friendships as well as build an extensive network through the alumni connections. Attending NU was the best decision I’ve ever made as it prepared me for the career field that I chose.

– Rosalind Dixon, National Account Executive at Meet Minneapolis Convention & Visitors Association and NU Marketing Advisory Board member

I transferred to Northwood after my sophomore year to join the marketing program which was something my previous school did not offer. A degree in marketing from Northwood has opened up various opportunities for me both in the Marketing industry and in other business-related disciplines. My marketing courses at Northwood have improved my critical thinking, creativity, and general business knowledge.

– Jackson Lovchuk

Industry-Experts