Degrees, Certificates and Certifications
- DBA, Marketing, Walden University
- MBA, Management, Davenport University
- BS, Marketing, Ferris State University
My Teaching Philosophy
As a business faculty member, my goal is to motivate students to develop business acumen and create an engaging environment where students actively apply their knowledge to the business world. My teaching philosophy includes practical preparation in which students participate in classroom discussions, formulate answers to questions and lead group projects. This philosophy bolsters key concepts, encourages collaboration, cooperation and individual accountability.
Business Administration concepts cannot be learned by merely memorizing facts in textbooks. The role of the teacher is to spark the students’ curiosity about how business organizations implement management practices around the world. To these ends, I practice and constantly refine pedagogical strategies that show how leadership, research, marketing, finance and communication create a solid foundation for sustainable business.
Selected Publications
- “Decreasing Voluntary Turnover in the Hospitality Industry” DBA (2019) Dissertation, Walden University
- Contributing Author Sype, G. Anderson, A. (2017), How Can We Motivate These Employees? In “Choices and Consequences, Short Cases In Management Decision-Making”
- Anderson, Andrew L. (2015), “Guide to Marketing Your Business Online, How to Make Sure Your Next Customer Finds You First”
- The Refractive Thinker® Vol. XXV: Artificial Intelligence: The New Frontier of the Digital Age by Dr. Andrew L. Anderson
Consulting or Research Specialties
- Social Media Marketing
- Branding and Promotional Strategies
- Marketing Stretegy
- Entrepreneurialism
- Sales Management
