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Dr. Alisha Beckrow

Assistant Professor and Innovation Program/Curriculum Lead, Marketing

A headshot of Alisha Beckrow

Degrees, Certificates and Certifications

  • PhD, Communication/Media, Society and Culture, Wayne State University
  • MA, Communication/Multimedia, Saginaw Valley State University
  • BA, Communication/PR/Environmental Studies, Western Michigan University

My Teaching Philosophy

My teaching practices exhibit my belief that students have an individual responsibility to take ownership of their education and learning outcomes. When students are empowered to take ownership of their education we move beyond merely memorization of facts to true learning and critical thinking.

Consulting or Research Specialties

Research focus: media, society, and culture in the marketing, advertising, and communication industries

Selected Professional Experience

Marketing (strategy, branding, writing, traditional media, social media; B2B & B2C), Marketing agencies (small-Fortune 500 clients), 10+ years