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Dr. Alisha Beckrow

Assistant Professor and Innovation Program/Curriculum Lead, Marketing

A headshot of Alisha Beckrow

Degrees, Certificates and Certifications

  • PhD, Communication/Media, Society and Culture, Wayne State University
  • MA, Communication/Multimedia, Saginaw Valley State University
  • BA, Communication/PR/Environmental Studies, Western Michigan University

My Teaching Philosophy

My teaching practices exhibit my belief that students have an individual responsibility to take ownership of their education and learning outcomes. When students are empowered to take ownership of their education we move beyond merely memorization of facts to true learning and critical thinking.

Consulting or Research Specialties

Research focus: media, society, and culture in the marketing, advertising, and communication industries

Selected Professional Experience

Marketing (strategy, branding, writing, traditional media, social media; B2B & B2C), Marketing agencies (small-Fortune 500 clients), 10+ years

Additional Information

Dr. Alisha Beckrow, a distinguished academic, serves as the Marketing Department chair for Northwood University. The department includes the marketing, marketing communications, merchandising & fashion, sales management, innovation, and digital marketing programs.

She holds a PhD in Communication/Media, Society and Culture from Wayne State University, a Master of Arts in Communication/Multimedia from Saginaw Valley State University, and a Bachelor of Arts in Communication/ PR/Environmental Studies from Western Michigan University. Dr. Beckrow’s extensive research delves into the intricate relationship between media, society, and culture in the marketing, advertising, and communication industries.

Her professional journey includes invaluable experiences in marketing agencies, ranging from small firms to Fortune 500 companies. She is currently working toward industry-related certifications to add to her marketing management certification from the American Marketing Assocation.

In the classroom, Dr. Beckrow believes in creating an environment that facilitates student engagement and offers experiential learning opportunities, combining strategic thinking and creativity that builds skills students will use to achieve their professional goals. She is proud to influence the next generation of business leaders who will drive global, economic, and social progress.