Marketing Communications
Available In-Person & Online
Shape Brand Narratives. Build Integrated Campaigns That Influence How Audiences Think, Feel, and Act.
A Marketing Communications degree from one of the top undergraduate business schools in Michigan equips you with the strategic, creative, and analytical skills required to plan, build, and deliver persuasive messages that drive consumer engagement. You’ll learn how to shape brand identity, create targeted campaigns, craft compelling content, and leverage market insights to influence audience behavior across both digital and traditional platforms.
This program blends communication theory, marketing strategy, digital media, storytelling, and consumer psychology, empowering you to operate at the intersection of brand, message, and market. Through project-based learning, industry-relevant tools, and faculty with real-world expertise, you’ll graduate prepared to guide communication strategies in fast-paced environments.
At Northwood University, you’ll start your major classes your freshman year. In fact, all Northwood University Marketing Communications students get to design a marketing communications campaign for an actual company during their first year.
Learn More About Our Programs
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Northwood by the numbers
Fast Facts
Northwood University is an international leader in free-enterprise education.
88%
Of graduates are employed or furthering education 6 months after graduation
Your Career After NU
What jobs can you get with a Marketing Communications degree?
As organizations continue expanding digital presence and brand storytelling, professionals who understand how to build integrated campaigns and influence consumer perception are in high demand.
This degree opens doors across advertising agencies, corporate marketing departments, digital firms, nonprofits, entertainment, retail, and global brands.
- Brand Marketing Manager
- Content Strategist
- SEO Specialist
- Media Relations Coordinator
- Director of Communications
- Multimedia Communications Specialist
- JD Power and Associates
- Kraft Foods
- Shift Digital
- Aldi USA
- Gray Television
from the den
What it’s Like to Be a Timberwolf
What connections can you make at Northwood?
What are classes like at Northwood?
Why did you choose Northwood University?
What does The Northwood Idea mean to you?
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Application Checklist
As America’s business university, Northwood attracts ambitious thinkers, emerging leaders, and students who are ready to excel in a competitive, global economy.
Our programs are built for high-achieving learners who want more than a degree; they want an education shaped by real-world business insight, industry partnerships, and a culture of high performance.
General Requirements
- Current high school transcripts
- High school diploma or GED required upon entry
Dual Enrollment Option
Northwood also offers the opportunity for motivated 9th-12th grade students to earn college credits early through our discounted, flexible online dual enrollment program.
- 3.0 minimum GPA
- Current high school transcripts
General Requirements
- High school transcripts
- High school diploma or GED required upon entry
- College or university transcripts
English-language Requirements
- IELTS, TOEFL, Pearson PTE, ACT/SAT scores (English Proficiency requirement may be waived if the language of instruction is English)
General Requirements
- Passport ID page (must be valid for at least 6 months beyond the entry date to Northwood University)
- Current secondary school transcripts
- Secondary school completion certificate or diploma
- College or university transcripts (if you have completed any university credits)
Pursue Industry Excellence
Industry-Experts
Meet Your Faculty
Connect with our Marketing Communications faculty who have real-world professional experience.
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FAQs
The primary difference between an online bachelor’s degree and an on campus bachelor’s degree is how courses are delivered, not what you learn. Online students complete coursework through Northwood’s digital learning platform, while on campus students attend classes in person. Both formats follow the same academic standards and are taught by qualified Northwood faculty.
Yes. The curriculum is the same for both online and on campus versions of the program. Courses share the same learning outcomes, academic rigor, and degree requirements, ensuring all students receive a consistent education regardless of format.
Completion time depends on factors such as transfer credits, course load, and whether a student studies full-time or part-time. In many cases, online students have greater scheduling flexibility, which can allow them to complete the program at a similar pace or faster than on-campus students.
In some cases, students may be able to transition between online and on campus courses, depending on program structure and availability. Students should consult with an academic advisor to discuss flexibility options and ensure degree requirements are met.
Students applying from U.S. high schools must submit current high school transcripts and must earn a high school diploma or GED prior to enrollment. Northwood also offers a dual enrollment option for motivated students in grades 9-12 who meet eligibility criteria, including a minimum 3.0 GPA. Transfer and international applicants must submit the appropriate academic records for evaluation.
No. The application process is largely the same for online and on campus students, and the same admissions standards apply to both learning formats. Admissions counselors are available to help applicants choose the option that best aligns with their academic and professional goals.
Northwood University programs do not require standardized test scores such as the GRE or GMAT. However, applicants may choose to submit standardized test scores to be considered for merit-based scholarships. Requirements and scholarship eligibility vary by program, so applicants should review program-specific guidelines or speak with an admissions counselor.
International students may apply to on campus programs, subject to visa and immigration requirements. Eligibility for online programs may vary based on location and regulatory considerations. International applicants are encouraged to contact admissions for guidance specific to their circumstances.
Tuition rates may differ between online and on campus programs. Online programs may offer predictable per-credit tuition, while on campus programs may include additional campus-based costs. Current tuition information is available through our net price calculator.
Northwood offers a variety of financial aid options, including scholarships, grants, loans, and employer tuition assistance. Eligibility depends on program type, enrollment status, and individual circumstances.
Some programs may have additional fees related to technology, course materials, or campus services. Any applicable fees are disclosed during the admissions process so students can plan accordingly.
Both online and on campus students have access to academic advising, tutoring, library services, technical support, and career services. Northwood is committed to supporting students throughout their academic journey, regardless of learning format.
Online students connect with faculty and peers through virtual classrooms, discussion boards, email, video conferencing, and collaborative assignments. These tools are designed to foster engagement and interaction similar to an in-person experience.
Yes. Many campus events, career fairs, and networking opportunities are available to online students either virtually or in person, depending on the event. Alumni and employer networking opportunities are available to all students.
Online students typically need a reliable internet connection and a computer. Some programs may require specific software, which will be communicated prior to the course start.
Online courses may be fully asynchronous, synchronous (live), or a combination, depending on the program. This structure allows flexibility while maintaining meaningful interaction and academic accountability.
Online students have full access to digital library resources, research databases, academic support services, and virtual labs when applicable. These resources are designed to mirror on-campus academic access.
Yes. All Northwood students receive access to career coaching, job placement support, employer connections, and the alumni network, regardless of whether they study online or on campus.
No, employers value accredited degrees and relevant skills. Northwood’s online degrees meet the same academic standards as on campus programs, and employers typically focus on the institution, curriculum, and graduate competencies rather than delivery format.
Career opportunities vary by program but may include roles in business, management, marketing, finance, operations, and leadership.
Start dates vary depending on modality. Online programs often offer multiple start dates throughout the year, while on-campus programs may follow traditional academic calendars.
Many programs offer both full-time and part-time enrollment options, allowing students to balance academics with work or personal commitments.
Online and select on campus programs are designed with working professionals in mind, offering flexible scheduling, practical coursework, and career-focused learning.
Some programs offer accelerated options that allow students to complete their degree in a shorter timeframe. Availability depends on the program and student eligibility.
Yes. Northwood University is an accredited institution, and its programs meet established academic and quality standards.
Yes. The degree earned is the same credential, regardless of whether courses are completed online or on campus.
No. Diplomas and transcripts do not indicate the delivery format of the program.
