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Be a Game-Changer. Gear Up for Success. Turn Your Passion for Sports into a Powerhouse Career.

If you dream of success, it’s all about having that entrepreneurial spark and a solid grasp of how things work in this super competitive and fast-paced industry.

Our Sport Management degree program teaches you what it takes to thrive in the business of sports and entertainment. You’ll learn about operations, marketing, accounting, economics and other financial aspects specific to this industry.

You’ll also graduate prepared to work in concert and tour management, marketing and community relations, operations, tourism, broadcasting and even facilities operations.

Complete your sport management major in 4 years with an accelerated BBA/MBA track. Earn the amount of credits necessary to obtain a master’s degree before you leave NU.

Northwood by the numbers

Success of Our Graduates

*According to the 2015-2016 six-month post-graduate survey of undergraduate students. All data is based on the number of responses received.

Heading here

Women soccer players giving each other a high-five after a score

Athletics On Campus

Northwood University has over 20 athletic teams that you can participate in!

Additionally, students run numerous intramural sports teams on campus that have different levels of competition.

Weight racks in the Hach Student Life gym

Hach Student Life

The Hach Student Life Center offers members state-of-the-art facilities and equipment. All Northwood University current students, faculty, staff and retirees are eligible for a free membership to the Hach Student Life Center. Students and faculty are automatically set up with memberships.

Northwood alumni who participated in Athletics pictured together at the Athletic Hall of Fame

Alumni Networking Opportunities

Our alumni work in noted organizations across the world, from the Detroit Pistons and Live Nation, to the NCAA and Under Armour.

With our connections to these and other employers, you’ll have the chance to complete meaningful internships and gain other real-word experiences in the field.

What Jobs Can You Get with a Sport Management Degree?

Northwood University is an international leader in free-enterprise education. Students often look for internships or employment opportunities on a local and global level.

Our Sport Management students go on to work with some of the biggest sports teams or organizations in the world.

  • Advertising & Promotions
  • Broadcasting
  • Coaching & Player Operations
  • Community Relations
  • Facilities & Operations
  • Finance
  • Chicago Bulls
  • Citadel Broadcasting
  • Dallas Cowboys
  • Detroit Sports Commission
  • Detroit Pistons
  • Detroit Lions
  • Georgia World Congress Center
  • GLIAC Conference
  • Miller Coors
  • Movement Electronic Music Festival
  • Saginaw Spirit
  • Super Bowl
  • Tampa Bay Buccaneers
  • World Cup Skiing Championship
  • X-Games

Forge Your Path Forward