Marketing Communications

Develop Strong Communication Skills. Combine Creative Thinking With Business Strategy at NU.

In marketing, we often refer to the “four Ps”: price, place, promotion, and product. The Marketing Communications degree has a strong focus on the promotion part of the marketing mix.

Our program helps students understand and develop the strategies that are used by companies to reach their target market through various types of communication.

We use interactive, hands-on learning opportunities to help students develop a unified and seamless experience for consumers to interact with the brand. This program Includes all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media.

At Northwood University, you’ll start your major classes your freshman year. In fact, all Northwood University Marketing Communications students get to design a marketing communications campaign for an actual company during their first year.

Learn More About Our Programs

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LEARN MORE

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Strategic Communication

We empower students to grasp and craft the strategies employed by companies to engage their target audience through diverse communication channels.

Laptop and cellphone with social media on screen

Interactive Learning

Through immersive, hands-on experiences, students learn to create a seamless brand experience, fostering meaningful interactions between consumers and the brand.

Designers writing on the whiteboard for design strategies

Comprehensive Approach

We cover all facets of marketing communication, including advertising, sales promotion, public relations, direct marketing, and social media, providing a well-rounded education.

Featured Courses

What will you learn in the Marketing Communications program at Northwood University?

Marketing communications bba curriculum guide

Marketing communications bba / mba curriculum guide

Pursue Industry Excellence

Our professors and students share details about what makes the Marketing Communications program unique at NU.

What Jobs Can You Get with a Marketing Communications Degree?

Alumni from this program are making a significant impact in the field, both domestically and on the global stage. They’ve found success and are contributing their expertise to renowned companies

Potential positions include: