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Prepare to Lead the Future of Automotive, Mobility, and Motorsports Innovation.

Accelerate a career in automotive leadership, motorsports management, mobility innovation, or customer experience design with this degree.

The Bachelor of Business Administration in Automotive and Mobility Studies equips you with a powerful combination of business strategy, mobility-industry expertise, and hands-on experience across global automotive markets that sets Northwood apart in the university automotive landscape. You will explore every layer of the mobility ecosystem, from dealership operations and aftermarket performance to powersports, motorsports, and the technologies reshaping how people and products move.

Through a curriculum built with industry practitioners at one of the top undergraduate business schools in Michigan, you learn how customer expectations, competitive pressures, and rapid innovation are transforming mobility worldwide. It empowers you to tailor your degree toward high-demand roles across OEMs, dealerships, motorsports, mobility services, supply chain operations, and emerging transportation technologies.

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Two people in racing team uniforms smile for a selfie at an indoor automotive event, with race cars and promotional booths visible in the background—an exciting backdrop for those passionate about Automotive and Mobility Studies.

Experiential Learning

Gain hands-on experience at the industry’s biggest events, including AAPEX, SEMA, and major motorsports competitions. You’ll work directly with companies, support live event operations, and see how automotive and mobility innovations are introduced and marketed.

A man in a suit discusses automotive trends with four people in a modern showroom adorned with sports car photos, reflecting themes of Mobility Studies.

Career Placement

Northwood’s strong industry network connects you to high-impact internships and full-time roles across motorsports, automotive retail, aftermarket operations, OEMs, logistics, and event management. Employers consistently recruit Northwood students for their professionalism, experience, and business mindset.

A person stands in front of large red "SEMA" letters outside a convention center at dusk, capturing the excitement of the automotive world with a SEMA sign and car display visible in the background.

Student-Run Events & Clubs

Join student-led organizations like the Northwood University International Auto Show (NUIAS), the Aftermarket Club, and the Automotive Club. These groups offer project builds, industry networking, leadership opportunities, and hands-on experience producing one of the nation’s largest collegiate automotive events.

Motorsports Management

Fuel your passion for performance, speed, and competitive business strategy with Northwood University’s Motorsports Management concentration, preparing you to stand out in one of the most dynamic sectors of the sports and automotive world. 

This optional add-on gives you the opportunity to train directly inside the motorsports industry through fieldwork, talent development, and specialized sport-management coursework.

Two women take a selfie with a motocross rider in gear making a peace sign, set outdoors with event barriers and buildings—a lively scene capturing the spirit of automotive culture and mobility studies.

Northwood by the numbers

Fast Facts

Northwood University is an international leader in free-enterprise education.

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What Jobs Can You Get with an Automotive & Mobility Studies Degree?

With the industry accelerating across electric vehicles, shared mobility, connected transportation, and experiential retail, the career landscape continues to broaden, giving Northwood graduates opportunities across traditional automotive sectors and emerging mobility technologies.

Depending on concentration choices and hands-on experiences, it opens doors to diverse and expanding career sectors.

  • Sales and Business Development Specialist
  • Automotive Marketing Specialist
  • Automotive Writer
  • Project Manager
  • Sponsor Representative
  • Motorsports Event Manager
  • Motorsports Talent Agent
  • Track Manager
  • Logistics Director
  • Technical Buyer

Application Checklist

As America’s Automotive University, Northwood attracts ambitious thinkers, emerging leaders, and students who are ready to excel in a competitive, global economy.

Our programs are built for high-achieving learners who want more than a degree; they want an education shaped by real-world business insight, industry partnerships, and a culture of high performance.

General Requirements
  • Current high school transcripts
  • High school diploma or GED required upon entry
Dual Enrollment Option 

Northwood also offers the opportunity for motivated 9th-12th grade students to earn college credits early through our discounted, flexible online dual enrollment program.

  • 3.0 minimum GPA
  • Current high school transcripts
General Requirements
  • High school transcripts
  • High school diploma or GED required upon entry
  • College or university transcripts
English-language Requirements
  • IELTS, TOEFL, Pearson PTE, ACT/SAT scores (English Proficiency requirement may be waived if the language of instruction is English)
General Requirements
  • Passport ID page (must be valid for at least 6 months beyond the entry date to Northwood University)
  • Current secondary school transcripts
  • Secondary school completion certificate or diploma
  • College or university transcripts (if you have completed any university credits)

FAQs

The primary difference between an online bachelor’s degree and an on campus bachelor’s degree is how courses are delivered, not what you learn. Online students complete coursework through Northwood’s digital learning platform, while on campus students attend classes in person. Both formats follow the same academic standards and are taught by qualified Northwood faculty.

Yes. The curriculum is the same for both online and on campus versions of the program. Courses share the same learning outcomes, academic rigor, and degree requirements, ensuring all students receive a consistent education regardless of format.

Completion time depends on factors such as transfer credits, course load, and whether a student studies full-time or part-time. In many cases, online students have greater scheduling flexibility, which can allow them to complete the program at a similar pace or faster than on-campus students.

In some cases, students may be able to transition between online and on campus courses, depending on program structure and availability. Students should consult with an academic advisor to discuss flexibility options and ensure degree requirements are met.

Students applying from U.S. high schools must submit current high school transcripts and must earn a high school diploma or GED prior to enrollment. Northwood also offers a dual enrollment option for motivated students in grades 9-12 who meet eligibility criteria, including a minimum 3.0 GPA. Transfer and international applicants must submit the appropriate academic records for evaluation.

No. The application process is largely the same for online and on campus students, and the same admissions standards apply to both learning formats. Admissions counselors are available to help applicants choose the option that best aligns with their academic and professional goals.

Northwood University programs do not require standardized test scores such as the GRE or GMAT. However, applicants may choose to submit standardized test scores to be considered for merit-based scholarships. Requirements and scholarship eligibility vary by program, so applicants should review program-specific guidelines or speak with an admissions counselor.

International students may apply to on campus programs, subject to visa and immigration requirements. Eligibility for online programs may vary based on location and regulatory considerations. International applicants are encouraged to contact admissions for guidance specific to their circumstances.

Tuition rates may differ between online and on campus programs. Online programs may offer predictable per-credit tuition, while on campus programs may include additional campus-based costs. Current tuition information is available through our net price calculator.

Northwood offers a variety of financial aid options, including scholarships, grants, loans, and employer tuition assistance. Eligibility depends on program type, enrollment status, and individual circumstances.

Some programs may have additional fees related to technology, course materials, or campus services. Any applicable fees are disclosed during the admissions process so students can plan accordingly.

Both online and on campus students have access to academic advising, tutoring, library services, technical support, and career services. Northwood is committed to supporting students throughout their academic journey, regardless of learning format.

Online students connect with faculty and peers through virtual classrooms, discussion boards, email, video conferencing, and collaborative assignments. These tools are designed to foster engagement and interaction similar to an in-person experience.

Yes. Many campus events, career fairs, and networking opportunities are available to online students either virtually or in person, depending on the event. Alumni and employer networking opportunities are available to all students.

Online students typically need a reliable internet connection and a computer. Some programs may require specific software, which will be communicated prior to the course start.

Online courses may be fully asynchronous, synchronous (live), or a combination, depending on the program. This structure allows flexibility while maintaining meaningful interaction and academic accountability.

Online students have full access to digital library resources, research databases, academic support services, and virtual labs when applicable. These resources are designed to mirror on-campus academic access.

Yes. All Northwood students receive access to career coaching, job placement support, employer connections, and the alumni network, regardless of whether they study online or on campus.

No, employers value accredited degrees and relevant skills. Northwood’s online degrees meet the same academic standards as on campus programs, and employers typically focus on the institution, curriculum, and graduate competencies rather than delivery format.

Career opportunities vary by program but may include roles in business, management, marketing, finance, operations, and leadership.

Start dates vary depending on modality. Online programs often offer multiple start dates throughout the year, while on-campus programs may follow traditional academic calendars.

Many programs offer both full-time and part-time enrollment options, allowing students to balance academics with work or personal commitments.

Online and select on campus programs are designed with working professionals in mind, offering flexible scheduling, practical coursework, and career-focused learning.

Some programs offer accelerated options that allow students to complete their degree in a shorter timeframe. Availability depends on the program and student eligibility.

Yes. Northwood University is an accredited institution, and its programs meet established academic and quality standards.

Yes. The degree earned is the same credential, regardless of whether courses are completed online or on campus.

No. Diplomas and transcripts do not indicate the delivery format of the program.

Forge Your Path Forward