Registration is open for Full Tank Automotive Camp, a five-day experience fueled by General Motors for high schoolers to explore opportunities in the automotive industry.
“Students will learn about careers throughout the automotive industry, including design, development, manufacturing, sales, marketing, service, and aftermarket,” explained Elgie Bright, who chairs the Automotive Marketing/Management program at Northwood University.
This residential summer camp will be held from Sunday, June 23, to Friday, June 28, in Midland, Michigan, at Northwood University, which is nationally recognized in the automotive industry for both its undergraduate automotive studies and graduate-level automotive management programs.
In 2023, General Motors gifted Northwood University $100,000 to host an automotive camp. Following the camp’s success last year, GM has contributed another $100,000 for this year’s Full Tank Automotive Camp, which is aimed at students entering high school or currently in high school for the following school year.
Full Tank Automotive Camp attendees will:
- Discover their strengths and how their skills relate to the automotive industry
- Meet new friends and collaborate as a team
- Communicate through advertising
- Problem-solve in a business setting
- Learn how a profit center works
- Learn about the past, present and future of the automotive industry
- Create connections and network with faculty and industry experts
“Full Tank Automotive Camp is a tremendous opportunity for driven young students to grow their business skillset,” Bright noted. “With the guidance of current Northwood University students and faculty, campers will learn from industry professionals through hands-on exploration. The lessons and skills that campers learn here can start a future business leader’s career!”
The camp also includes field trips—including a trip to the Automotive Hall of Fame, in addition to business tours, a Great Lakes Loons game at Dow Diamond, and more.
Scholarships are available, thanks to the generosity of GM and other industry partners.
“No student or family should worry about cost being a factor for this camp if they are truly interested in experiencing the automotive industry and life at Northwood before they graduate from high school,” Bright stated.
There are a limited number of spots available, so those interested in attending are encouraged to go online to save their spot today.
