Automotive Marketing & Management Bachelor of Business Administration Degree (BBA)

Are you ready to take the next step in your automotive retail career? Do you want to expand your knowledge and understanding of the automotive retail industry? Do you desire a management career path in automotive wholesale or retail? If you answered yes to these questions, already have work experience and have completed some college coursework, then the Automotive Marketing & Management Bachelor of Business Administration degree from Northwood University is for you.

While you earn your degree, you’ll learn about dealership operations, marketing and advertising, finance and insurance, budgeting and forecasting, parts and service, and used car management. During your final semester, you will be challenged to rescue a troubled dealership through a computer simulation program.

You will complete the following courses as part of the degree program and automotive specialization:

  • Role and Function of the American Automobile Dealership
  • Dealership Variable Operations
  • Dealership Fixed Operations
  • Dealership Legal Issues/Finance and Insurance
  • Dealership Accounting
  • Dealership Financial Statement
  • Dealership General Management

More information including detailed course descriptions are listed on the Automotive Marketing & Management degree page.

This bachelor's degree requires completing 126 hours of college credit, including an internship. You may qualify for up to 30 credits that can be applied toward the bachelor's degree through a process called the Prior Learning Assessment. This process evaluates any previous coursework, Center of Learning courses and your work experience. Prior coursework includes accredited college, community college, university and military credits as well as other professional certifications.

The course sequence is available in the Curriculum Guide.


Program Tuition

The Automotive Marketing & Management degree program is $425 per credit hour or $1,275 per 3 credit course. Please see current tuition rates on the Adult Degree Program Estimated Tuition webpage. (Based on the 2018-19 academic year.)