Automotive Marketing and Management

Make a Difference in The Automotive Industry. Gain Real-World Experience Before You Leave NU.

Northwood University is a leader in automotive education. We have a reputation for success, with graduates from our program landing jobs before they leave NU.

Did you know that Automotive Marketing and Management is one of the largest, growing programs at Northwood University? We offer our students numerous opportunities to attend and run projects in this field.

We work with industry professionals to ensure the Automotive Marketing and Management program delivers innovative learning experiences. Our program is taught by faculty who come from the automotive industry, with guest speakers attending lectures almost every week.

Complete your major in 4 years with an accelerated BBA/MBA track. You can earn both a bachelor’s and master’s degree before you leave NU, giving you a competitive edge in the job market.

Learn More About Our Programs

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HANDS-ON EXPERIENCE

Success of Our Graduates

Why should you join the growing automotive industry?

36.4M

New and used vehicles expected to be sold in 2025

1 of 3

Of Northwood alumni own part or all of their own business

594,350

Automotive retail and management positions filled in 2023 with high growth outlook

73%

Of Northwood graduates said their job was related to their major

A picture of the inside of a ferrari engine.

United in Pursuit of Industry Excellence

We use all tools provided to us to help further our advancement in the industry. Here we are a family, with one goal in mind. We share our talents, connections and ideas inside and outside the classroom.

Brian is a Class of 2020 Automotive Marketing and Management Major.

Featured Courses

What will you learn in the Automotive Marketing and Management program at Northwood University?

Automotive marketing and management bba curriculum guide

automotive marketing and management bba / mba curriculum guide

Hear from our students

Influential Impact Makers

My experience at Northwood gave me the tools and resources along with hands on learning and real-world experience I needed to pursue my career in the automotive industry.

– Isabel L.

NU Auto has helped me not only grow in the automotive industry but as a person in general. I am surrounded by students and the future leaders of this industry, pushing me to exceed even my expectations. With the help of NU Auto and my team members I know that I will be able to grow what my family has started in this automotive industry.

– Nathan S.

I challenged myself to participate in the Dealership Simulation sponsored by Ally. I can take what I learned in the simulation and apply it to all areas on business, not just in the dealership setting. I would recommend automotive students to participate.

– Emerson G.

You are put on a team with people from all around the world. You work together to act as an automotive manufacturer. You compete against the other groups to gain the highest market share and market value by making decisions, managing and creating new types of vehicles. It was a great experience and would recommend to everyone.

– Noah W.

The opportunity to attend the AAPEX/SEMA shows are an amazing opportunity! Between the ability to network with executives from hundreds of companies on the AAPEX side to seeing some of the most insane builds on the SEMA side, it is an event that nobody who attends will forget.

– Brendan K.

My experience at NADA in San Francisco was Incredible! Being able to go on a trip with people who share such a passion for the auto industry was a great experience. I would highly recommend going if you have the chance while a student at Northwood.

– Maddy B.

I was fortunate enough to be given the opportunity to attend the Automotive Hall of Fame where I was able to network ad well as gain their knowledge and insights on the industry

– Isabel L.

Employers of Automotive Marketing and Management Alumni

Automotive Marketing and Management has the unique reputation of having students employed before they graduate. Our graduates hold high positions in automotive companies all over the world. Here are just a few places you’ll find our graduates:

View all employers

Alliant National Title Insurance Company, Inc.
Al Serra Automotive Group
Amarr Garage Doors
American Honda Motor Company, Inc.
Asbury Automotive Group
Automotive Finance Corporation
Automotive Strategic Alliances
Blodgett Inc.
Braman Motor Cars
Chrysler, LLC
Innerworkings, Inc.
ISA REPS
J. D. Power
Kelley Blue Book
Burt Watson Chevrolet / Buick / GMC
Kia Motors

LaFontaine Automotive Group
Lexus, a Division of Toyota Motor Sales, U.S.A.
Mercedes Benz of Miami
Northwestern Mutual Financial Network
Peugeot Autohaus Engel, Germany
Consumer Insights, Inc., Philippines
Dworkin Chevrolet
Ed Bozarth Nevada #1 Chevrolet
Fifth Avenue Auto Haus Volkswagen, Ltd., Canada
Ford Motor Company, Canada
Ford Motor Company, U.S.A.
Ganley Akron, Inc.

General Motors
Gold Coast Maserati / Bentley / Rolls Royce / Bugatti / Lamborghini
Highland Ford, Canada
RLMB Auto Sales Inc.
Sheridan Nissan
South Centre Fine Cars
The Breakers Palm Beach
Three Rivers Chrysler Jeep Dodge
Toll Global Forwarding
Tom’s Ford
U.S. Marine Corps
Volkswagen Credit Inc.
Wagner Ford
Westgate Chevrolet
Wickstrom Auto Group

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LEARN MORE

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Northwood Scholarships

Northwood University offers numerous merit-based and interest-based scholarships every year.

Take advantage of the opportunity to be a part of $19M+ in aid awarded annually.

Discover our scholarships

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NIADA Scholarships

The National Independent Automotive Dealers Association offers annual scholarships to those seeking to complete their degree in automotive.

Each regional winner will be awarded $2500. Winners will be recognized at NIADA’s Annual Convention and Expo in June 2025, and scholarship funds will be paid to the designated college in Fall 2025.

Apply for scholarship

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Automotive Hall of Fame Scholarships

The Automotive Hall of Fame offers scholarships to incoming freshmen and upper-level undergraduate students. All of the scholarships are based on financial needs and with the usual minimum GPA requirement of 3.0.

The application must be postmarked on or before June 30 of the current year to be eligible.

Apply for scholarship

Hear from students & THeir Parents

The Inside Perspectives

A person with short dark hair and a navy blue sweater smiling in a well-lit room with shelves and a door in the background, perhaps contemplating their next big move in automotive marketing.

Michael is a Class of 2016 Automotive Marketing and Management Major.

Michael Duffy

A woman with long dark hair wearing a light grey top and a purple shirt underneath, speaking about automotive marketing and management against a plain background.

Hear about alumna Isabel Leach’s experience as a Northwood student.

Isabel Leach

A woman with shoulder-length hair, wearing a mustard-colored sweater, sits on a leather chair against a blue background, smiling at the camera—a portrait of confidence perfect for automotive marketing.

Hear from AMM major Ethan Schad’s mom the story of how Ethan found a different kind of automotive-focused education at Northwood.

Parent Testimonial

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AMM major Maddy Bork’s mom shares the unique benefits of Northwood’s Automotive Marketing and Management program for those entering the Automotive Industry.

Parent Testimonial

Network & Develop Your Skills

At Northwood University, we offer numerous opportunities for our students to get involved in their program. Automotive students have the chance to participate in a variety of real-world experiences and can travel the country to attend events.

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NUCARS Program

A unique international simulation focused on rescuing a troubled dealership and promoting Northwood University’s mission to develop global leaders in a free-enterprise society.

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The Auto Show Gala

An annual event at Northwood University, raising substantial scholarship funds and uniting alumni in Midland, Michigan through a sellout crowd, live auction, and live entertainment.

NADA

Northwood University Automotive students are given the opportunity to engage with real time business leaders at the annual NADA Conference. Over the course of the week, students have a chance to meet and honor Northwood alumni that have made an impact within the automotive industry.

A picture of a formally dressed older man leaning on a vintage automobile at a museum. A bright neon sign that says "Driving America" is behind him and others.

Outstanding Business Leaders

The Outstanding Business Leader Executive Committee plays an integral role in the preparation of the future business leaders of a global, free-enterprise society by providing inspiration, mentorship and scholarship to Northwood University students.

A group of students sitting together in a U-shaped formation.

Dealership Simulation Sponsored by Ally

Over the course of this mandatory program, students take on a struggling simulated dealership and try to bring it out on top. Through the help on financial documents, team collaboration and classroom knowledge, students run the dealership to make a profit.

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NIADA

From our sponsorship of the NIADA annual convention, to the generosity of the NIADA members in time, content and thought leadership, this has truly been a valuable relationship. The Northwood Idea and our academic emphasis on the entrepreneur as the cornerstone of free-market economics are just two of the ways that the independent dealer is highlighted in the Automotive program.

A man in business attire stands smiling at a trade show booth, representing the Automotive Marketing division. A sign reads "The Heavy Duty Manufacturers Association," with exhibitors and banners visible in the background, showcasing innovations in management strategies.

AAPEX / SEMA

The AAPEX Show is an automotive aftermarket industry show co-owned by the Autocare Association and the Automotive Aftermarket Suppliers Association and is held each year in Las Vegas, Nevada.

The SEMA Show is the premier industry trade show for automotive specialty equipment manufacturers to display alongside automotive manufacturers to debut new, innovative products, and connect individuals and companies from all over the world.

Automotive Professionals