Omniquest is a university-wide program, overlaying all other programs, in which a provocative and challenging book is selected each semester. The theme of the book is adopted for discussion and analysis during the semester within all programs, simultaneously.

Current OMNIQUEST selection

Good Profit – How Creating Value for Others Built One of the World’s Most Successful Companies
by Charles G. Koch

Current Omniquest Selection

Our Spring Omniquest book is “Good Profit – How Creating Value for Others Built One of the World’s Most Successful Companies” by Charles G. Koch. Mr. Koch shows managers, entrepreneurs, leaders, students, innovators, and employees of all kinds — and in any field — how to apply the principles of his revolutionary Market-Based Management® (MBM) system to generate good profit in their organizations, companies, and lives. This is a continuation from his book, “The Science of Success”, which was an Omniquest book in 2007. The following is from Mr. Koch’s website: “Here, drawing on revealing, honest, and previously untold stories from his nearly six decades in business, Koch walks the reader step-by-step through the five dimensions of MBM to show how any reader can apply its framework to generate more good profit in any business, industry, or organization of any size.”

“Good Profit” is an excellent read and we hope you are able to apply the many principles Mr. Koch outlines in it.

OMNIQUEST selections


  • Good Profit – How Creating Value for Others Built One of the World’s Most Successful Companies by Charles G. Koch
  • The Leadership Crisis and the Free Market Cure by John A. Allison, President and CEO of the Cato Institute


  • Guardian of the Republic by LTC Allen B. West and Michele Hickford
  • American Icon by Bryce Hoffman
  • On The Edge by Alison Levine


  • It Didn't Have To Be This Way, by Harry C. Veryser
  • Conscious Capitalism, by John Mackey and Raj Sisodia
  • Thinking, Fast and Slow, by Daniel Kahneman


  • Ladies for Liberty, by John Blundell
  • How Will You Measure Your Life?, by Clayton Christensen, James Allworth, and Karen Dillon
  • The Power of Habit, by Charles Duhigg


  • Everyone Communicates, Few Connect, by John C. Maxwell
  • Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek
  • Disciplined Dreaming: A Proven Strategy to Drive Breakthrough Creativity, by Josh Linkner


  • Make It in America - The Case for Re-Inventing the Economy, by Dr. Andrew N. Liveris
  • Winners Never Cheat - Even in Difficult Times, by Jon M. Huntsman with the Foreword by Glenn Beck (2009)
  • SWITCH: How to Change Things when Change is Hard, by Chip Heath and Dan Heath (2010)


  • How Capitalism Will Save Us by Steve Forbes and Elizabeth Ames
  • 1000 Dollars and an Idea by Sam Wyly
  • Ten Powerful Phrases for Positive People by Rich DeVos


  • The Last Lecture by Randy Pausch
  • Capitalism At The Crossroads, 2nd Edition by Stuart L. Hart
  • Simply Success: How to Start, Build, and Grow a Multimillion-Dollar Business the Old Fashioned Way by Jack Miller


  • Where Have All The Leaders Gone? by Lee Iacocca
  • The Science of Success by Charles G. Koch
  • New Ideas from Dead CEO's by Todd Buchholz


  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths by Glenn Reynolds, 2006, Nelson Current, ISBN: 159555042


  • Death by Meeting by Patrick Lencioni
  • Cleaning Up by Barry Minkow
  • The World is Flat by Thomas Friedman


  • Good to Great by Jim Collins
  • The Commanding Heights by Daniel Yergin and Joseph Stanislaw


  • Founding Brothers (The Revolutionary Generation) by Joseph J. Ellis
  • Homesick by Sela Ward
  • Sailing Alone & Around the Room by Billy Collins


  • Ben Franklin's 12 Rules of Management by Blaine McCormick
  • The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander
  • Make It BIG: 49 Secrets for Building a Life of Extreme Success by Frank McKinney with Victoria St. George


  • Fish! by Stephen C. Lundin, Harry Paul, and John Christensen
  • Living a Life That Matters by Harold S. Kushner
  • The Art of Innovation by Tom Kelley


  • The Greatest Generation by Tom Brokaw
  • Who Moved My Cheese? by Spencer Johnson
  • No Place for a Woman: A Life of Senator Margaret Chase Smith by Janann Sherman


  • Tuesdays With Morrie by Mitch Albom
  • How Now Shall We Live? by Charles Colson and Nancy Pearcey
  • Permission Marketing by Seth Godin


  • Leading with Soul by Lee G. Bolman & Terrence E. Deal
  • Don't Sweat the Small Stuff...and it's all small stuff by Richard Carlson
  • The Northwood Idea: People Helping People


  • In Search of Nature by Edward O. Wilson
  • Image by Design by Clive Chajet & Tom Shachtman
  • Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg


  • The Winner Within: A Life Plan for Team Players by Pat Riley
  • The Road Ahead by Bill Gates
  • The Death of Common Sense: How Law Is Suffocating America by Phillip K. Howard


  • Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity by R. Roosevelt Thomas
  • Man's Search for Meaning: An Introduction to Logotherapy by Viktor Frankl
  • The Fifth Discipline: The Art & Practice of The Learning Organization by Peter Senge


  • Compassionate Capitalism: People Helping People Help Themselves by Rich DeVos
  • Beating the Street by Peter Lynch
  • The Choice: A Fable of Free Trade and Protection by Russell D. Roberts


  • Breakpoint and Beyond: Mastering the Future - Today by George Land and Beth Jarman
  • The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox
  • Principle-Centered Leadership by Stephen R. Covey


  • 2020 Visions: Long View of a Changing World by Richard Carlson and Bruce Goldman
  • Changing Course: A Global Business Perspective on Development and the Environment by Stephan Schmidheiny
  • Recapturing the Spirit of Enterprise by George Gilder


  • Essentials of Business Ethics by Peter Madsen and Jay M. Shafritz, Eds.
  • The Content of Our Character: A New Vision of Race in America by Shelby Steele
  • The Man Who Discovered Quality: How W. Edwards Deming Brought the Quality Revolution to America - The Stories of Ford, Xerox, and GM by Andrea Gabor


  • The New Realities by Peter F. Drucker
  • Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey Mackay
  • Leaders: The Strategies for Taking Charge by Warren Bennis and Burt Nanus