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The Northwood Idea is a timeless set of values that adapts to changing environments while remaining steadfast as a guiding philosophy. It directs those who understand the meaning of freedom and liberty for all.

Built on Simple, Powerful Ideas.

We believe in the transformative power of simple, yet powerful ideas. Our foundation rests on the philosophy that challenges are not obstacles but opportunities for growth. Individuals who find resonance in this belief are destined to be the ideal match for Northwood, and in turn, they will discover that Northwood is not just a choice but the perfect alignment for their aspirations and ambitions.

Tune in with Mary Kissel

Check out a podcast episode by The John Batchelor Show: #StateThinking: Praising the confident education in Northwood University in Midland, Michigan. @MaryKissel Former Senior Adviser to the Secretary of State. Executive VP Stephens Inc.

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Unveiling The Northwood Idea

A Journey with Arthur C. Brooks

Northwood fosters an environment where challenges are met with creativity, ideas flourish, and individuals thrive. It’s more than just a fit; it’s a symbiotic relationship where both the individual and Northwood elevate each other to new heights of success.

True North

Driven by Northwood University and powered by the guiding values of The Northwood Idea, True North is a website platform that serves as a global connector supporting the exchange of free-market ideas, philosophies and practices.

Promoting The Northwood Idea

The Northwood Idea is reflected in many ways at Northwood University. Elements of The Northwood Idea are woven into courses in context. Many events and activities also reinforce the core concepts of The Northwood Idea. The following are some examples:

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Freedom Seminar

Every year, Northwood University hosts a multi-day Freedom Seminar, which is a symposium on free-enterprise system led by distinguished academic and business leaders.

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McNair Center

The McNair Center for the Advancement of Free Enterprise and Entrepreneurship at Northwood University is a think tank focused on the advocacy and expansion of free market economics.

Free Online Course on The Northwood Idea

Check out the first lesson of our complimentary online course, “Philosophy of Free Enterprise.”

The Value of The Idea

Northwood stands for the belief that competitive effort, individual impact, and freedom are essential. We also advocate for equal opportunity, embracing diversity, and a healthy skepticism of powerful government structures.

When Free to Choose

Together, we build a legacy of excellence, where challenges become stepping stones and where every idea holds the potential to shape a brighter future.

Forge Your Path Forward