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Be a Creative Leader. Boost Your Career in Marketing and Management. At NU, Nothing is Off-Limits.

Gain a strong foundation in marketing and management principles and apply those concepts to create a plan that converts an idea to a new process, product, or service.

Innovators investigate trends, cultivate opportunities, and provide creative solutions. This minor pairs well with any of our business majors. All industries are looking for employees who can implement new ideas that allow them to reach their strategic goals and create a better experience for their audience(s).

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Success of Our Graduates

Northwood University is an international leader in free-enterprise education.

*Data taken from the U.S. Bureau of Labor Statistics

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Students participating in the Bauervic Pitch Competition

Bauervic Pitch Competition

Known on campus simply as “The Pitch,” the contest is a true business start-up competition where students compete for a share of $6,000 in prize money made possible by a generous gift from the Charles M. Bauervic Foundation. The competition provides an opportunity for students to showcase business skills they learned in the Northwood classroom.

The Northwood Idea Center on a sunny day

NU Idea Center Pitch Competitions

Show off your entrepreneurial skills at our pitch competitions held at the Northwood Idea Center. The Idea Center is a great place for students to develop business plans and launch their own business during their time here.

People looking at analytic documents

Skills and Portfolio

You’ll have the chance to participate in the following as part of a minor in Innovation Marketing and Management:

  • Marketing plan
  • Global marketing plan
  • Business plan
  • Project management
  • Marketing and Consumer research
  • Trend analysis and reports
  • Presentations and Pitches

What Industries Can You Work In with an Innovation Marketing & Management Minor?

Innovation Marketing & Management can be found in almost every industry. Students often look for internships or employment opportunities on a local and global level.

  • Agriculture
  • Engineering
  • Finance
  • Food and Beverage Design
  • Health Care
  • Hospitality
  • Human Resources
  • Marketing
  • Public Policy
  • Sustainability
  • Technology

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