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University of the Aftermarket to Present “Aftermarket 101”

March 24, 2015

University of the Aftermarket, an operating unit of Northwood University, will present its annual “Aftermarket 101” program at Federal-Mogul headquarters in Southfield, Michigan May 18-19, 2015.Presented in cooperation with the Auto Care Association, the program will provide employees who are new to the aftermarket with a better understanding of the industry, its structure and big-picture trends. Those interested in gaining additional information should contact: Brian Cruickshank at (989) 430-7774 or .

During the day-and-a-half program, which is open to any new employee in the automotive aftermarket, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Faculty will expose these new employees to the complexities of the industry, including its use of acronyms and jargon.

Specific subjects include:

  • Industry basics, channels and terminology
  • History of the aftermarket
  • The aftermarket and the North American economy
  • Current state of the aftermarket
  • The global aftermarket
  • Distribution: structure and trends
  • Technician panel: What’s important to customers?
  • Macro trends: The big picture
  • Field trip to visit a WD

Registration is $700 for both days, and includes lunch and all materials. To register, visit, click “Course Calendar” and then choose the May 18-19 “Aftermarket 101” program, or call 800-551-2881. Special rates apply for companies sending more than three employees. Additionally, for those requiring travel to the event, special hotel rates have been negotiated. Contact the University of the Aftermarket for more details.

Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. 


The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference, and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP), Master Automotive Aftermarket Professional (MAAP) or other professional designations. The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor & Equipment Manufacturers Association and is an operating unit of Northwood University.

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