Two-Day Seminar Explains the Foundation of Data Standards for Aftermarket Content Professionals
Midland, MI – The University of the Aftermarket, in partnership with the Auto Care Association, will host a two-day seminar on the implementation and management of aftermarket catalog and product information standards. The program will be held July 16-17 in Troy, Mich.
The program was developed for aftermarket catalog managers and product information professionals who would like to sharpen their knowledge and management of the industry data standards, ACES and PIES. Seminar topics will include:
- Understanding the role and value of an aftermarket data standards detailed explanation of the Auto Care Association database structure.
- Getting started with a catalog data management plan.
- Planning and consideration for pillars of Product Information Management (PIM).
- Building the foundation – Brand, Match, ACES, Attributes, exercises and web browsing.
- Understanding the ACES documentation and rules.
- Database examples, mapping exercise and file exchange.
- Working with the Vehicle Configuration Database (VCdb).
- Understanding PIES documentation and rules.
- Best practices in digital assets and market copy.
- Working with product attributes.
- Applying the standard to increasing sales.
Participants will receive 1.0 CEUs toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. Additionally, this course fulfills the “ACES & PIES” training requirement for the Automotive Catalog Professional (ACP) designation.
Instruction for this seminar will make extensive use of web-based content and live data exercises. Attendees are required to bring a laptop, tablet or other wireless Internet-capable device. All materials will be electronic and web exercises will have students taking the first steps towards standards compliance before they leave the seminar. Instruction will be by leaders of the Auto Care Association Technology Standards Committee and principal architects of the industry standards.
“Every catalog and product manager in the aftermarket must master the basics of the industry standards – ACES and PIES – even if they employ a service provider or software solution,” said Scott Luckett, chief information officer, Auto Care Association and instructor, University of the Aftermarket. “The standards continue to expand and evolve. This comprehensive seminar will lay a solid foundation for implementation, even for veterans of the standards.”
Registration is available at the University of the Aftermarket website, www.universityoftheaftermarket.com. Click “Course Calendar” and scroll down to the July 16-17 Aftermarket Data Standards registration link. The registration fee is $595 for Auto Care Association members and $695 for non-members.