Skip to main content
Important FAFSA Update

Please click here to learn more about how we can support you.

University of the Aftermarket & AASA Announce Global Leadership Education Program

October 5, 2016

Leadership 3.0: The Global Aftermarket’ Launches June 2017 in China

The University of the Aftermarket, in collaboration with the Automotive Aftermarket Suppliers Association (AASA), announces the creation of “Leadership 3.0: The Global Aftermarket,” a unique leadership education program focused on the growing opportunities in the global automotive and heavy duty aftermarket. The inaugural session launches Saturday, June 3, through Friday, June 9, 2017, in Shanghai, China.

The 2017 Leadership 3.0 course includes university-level leadership sessions designed to enhance aftermarket professionals’ international business skills and knowledge. Leadership 3.0 will provide participants with vital global aftermarket business skills, including the following:

  • Managing and leading cross-cultural teams
  • International business practices
  • International sourcing
  • Global economics
  • Global aftermarket trends
  • International networking and business relationship norms
  • Legal and governmental issues
  • Developing market opportunities/threats

“Our aftermarket and the automotive industry as a whole is truly global,” said Bill Long, AASA president and chief operating officer. “Relationships are quickly being established in virtually every country to produce and/or distribute parts to meet the growing opportunities in international markets. Participating in the global marketplace presents special leadership challenges. AASA is proud to partner with the University of the Aftermarket to prepare current and future leaders for success in an increasingly global business environment.”

Throughout the week, Leadership 3.0 participants will enjoy site visits and networking with Chinese aftermarket leaders and peers. All experiences are designed give students first-hand insight into a fascinating, dynamic and growing global aftermarket.

“With China offering the largest long-term growth potential for the automotive aftermarket, it is fitting that the University of the Aftermarket is kicking off its new Leadership 3.0 program in Shanghai,” said Jay Burkhart, AASA vice president and chief strategy officer. “AASA is pleased to work through our China Aftermarket Forum (CAF) in Shanghai to provide professional networking opportunities for participants and also local site visits with AASA member companies doing business in the China aftermarket.”

Attendees will receive 6.0 CEUs toward their AAP or MAAP designations. All sessions will be offered in English. Course enrollment costs $5,495, and includes everything except air travel and lodging. Special travel stipends are available for the first 18 registrants.

More information and registration details are available at the AASA website,, and the University of the Aftermarket website, in the “Course Calendar” section.

MEDIA CONTACT:Brian Cruickshank, Director, University of the Aftermarket; Northwood University

Phone: 989.430.7774; E-mail: 

About AASA

AASA ( exclusively serves manufacturers of aftermarket components, tools and equipment, and related products which support 710,000 employees in the United States. AASA is a recognized industry change agent – promoting a collaborative industry environment, providing a forum to address issues and serving as a valued resource for members. AASA is the light vehicle aftermarket division of the Motor & Equipment Manufacturers Association (MEMA). “AASA, The Voice for the Automotive Aftermarket Supplier Industry”


About The University of the Aftermarket

The University of the Aftermarket is an educational alliance of the Auto Care Association, Automotive Warehouse Distributors Association (AWDA) and Motor & Equipment Manufacturers Association (MEMA). Its mission is further strengthened by its affiliation with Northwood University, a private, accredited university that grants bachelor’s and master’s degrees in a variety of specialized managerial and entrepreneurial business disciplines.

More From Northwood

Forge Your Path Forward