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Reynolds and Reynolds Donates $5 Million to Northwood University to Enhance Educational Opportunities

June 7, 2024
Two men stand on stage holding a large ceremonial check for $5 million payable to Northwood University from Reynolds & Reynolds. They are in formal attire with flags and a Northwood University logo behind them.

Donation To Help Fund Construction of New Hotel and Conference Center that will house portions of new Center for Automotive & Mobility Studies at Northwood

The Reynolds and Reynolds Company, the leading provider of software, services, and forms in automotive retail, has pledged a monumental $5 million gift to help fund the construction of a new facility that will house portions of the new Center for Automotive & Mobility Studies at Northwood University. The facility will replace the current NADA Hotel and Conference Center on Northwood’s campus in Midland, Michigan.

“We are immensely grateful to Reynolds for this transformative gift,” stated Northwood University president Kent MacDonald. “Their support will significantly elevate Northwood’s top-tier automotive education programs. The new Center for Automotive & Mobility Studies will be a game-changer for our students, faculty, and the industry.”

The new facility will feature state-of-the-art facilities, including academic classrooms, a conference center, upgraded hotel accommodations, and an inviting lobby.

The new Center for Automotive and Mobility Studies (CAMS) will operate out of this new facility as well as the Sloan Family Building for Aftermarket Studies.

The center’s governance structure will include an advisory council comprised of automotive industry leaders, ensuring that it remains at the forefront of automotive education.

“As the automotive industry continues to thrive, we need creative, highly educated, and talented leaders eager to innovate and bring their ideas to fruition,” said Chris Walsh, president of Reynolds. “Reynolds is proud to have a part in providing Northwood students a place to learn, grow, and become leaders at OEMs, dealerships, and companies dedicated to improving outcomes for both.”

In addition to the new state-of-the-art facility, Northwood University and Reynolds are partnering to create a premier talent recruitment program to bring the best and brightest Northwood graduates across all majors to retail automotive.

“Northwood is grateful to have a strong partner in Reynolds, and we are thankful for the company’s leadership in driving the automotive industry forward,” stated Dr. Matthew Bennett, vice president of Strategic Alliances and the Center for Automotive & Mobility Studies. “This contribution allows us to build a modern facility that will enhance the educational experience for our students and serve as one of two locations on campus that will foster innovation and collaboration in the automotive and automotive aftermarket sectors.”

The $5 million gift was publicly announced during the June 6 President’s Freedom Celebration at Northwood University, where Reynolds was this year’s title sponsor.

Construction on the new facility will begin once architectural plans are finalized, which is expected to be in the coming months. The goal is to construct the facility within the next two years, with CAMS being fully operational by 2026. This timeline ensures the new facility and CAMS will be ready to welcome students and industry professionals in a timely manner. 

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