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Registration open for Heavy-Duty Leadership 2.0

June 13, 2023

The University of Aftermarket, through Northwood University, is accepting registration for this year’s Heavy-Duty Leadership 2.0 series.

“Heavy Duty Executive Development Series is a cornerstone in the industry’s efforts to foster the development of a new generation of visionary executives who will help drive the heavy-duty aftermarket to new heights of excellence in leadership and performance,” stated Dr. Thomas Litzinger, executive director of the University of the Aftermarket, and associate professor for Northwood University.

Heavy Duty Leadership Development Series is an intense and intellectually challenging four-day residential Leadership development program designed for heavy-duty professionals in all segments of the Heavy-Duty market. 

“Our program will be led by top heavy-duty industry leaders and coveted thought leaders who collaborate with faculty from Northwood University’s DeVos Graduate School of Management and the University of the Aftermarket,” Litzinger added. “This unique partnership allows for an intensive course that is focused on advancing leaders who purposely perform at achieving key organizational outcomes for all levels throughout the heavy-duty aftermarket.”

The Heavy-Duty Leadership experience includes a blend of industry research and market analysis, discussion and debate of new challenges and competitive strategies, individual skills training in team management, leadership roles, strategic thinking and planning, insight into supply-chain solutions and industry trends, as well as engaging presentations by industry leaders.

Students who complete this course will be able to:

• Explain the Heavy-Duty market and how it is integrated into the global Aftermarket.

• Distinguish and communicate strategic industry trends and outcomes across the Heavy-Duty industry and identify and name the significant contributors and stakeholders in the industry.

• Identify and demonstrate advanced leadership techniques related to a rapidly evolving, post-pandemic global economy.

• Analyze the challenges and opportunities facing service dealers and describe essential sales leadership techniques focused on differentiating their relationship development skills compared to the competition.

The keynote speaker will be Don Reimondo, former president and CEO of HDA Truck Pride. Other speakers include Tina Hubbard, president and CEO of HDA Truck Pride; Mike Harris, president, sales and operations of Fleet Pride Heavy-Duty Parts and Service; Dr. John Passante, president and CEO Organizational Development Group; Dr. Clint Longenecker, University of Toledo; and Rick Guirlinger, president, Bourke Services, LLC.

The series will be held July 16-20 at Delta Hotels by Marriott, 37529 Grand River in Farmington Hills.

The cost is $3,450 per attendee, and that includes tuition, materials, snacks and lunch. Students who complete the course will earn 3.5 continuing education units (CEUs) toward their automotive professional designation.

To learn more, visit the course webpage at https://nusites.northwood.edu/apps/uofa/course-details.aspx?reg=true&courseId=1378. The deadline to register is June 30.

If you’d like to contact Dr. Thomas Litzinger, email .

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