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Omniquest Selections Spring 2012

January 1, 2012

The Omniquest Committee on the Texas Campus selected Start With Why because it is a book about optimism, inspiration, and transformational leadership. In many ways, the book affirms Northwood’s mission to develop the future leaders of a global, free-enterprise society. Written by Simon Sinek, “… it offers an unconventional perspective that explains WHY some people and organizations are more innovative, more profitable, and command greater loyalties from customers and employees alike.”

The book reveals some interesting and thought-provoking patterns of how leaders think, act, and communicate, and how they and their companies have a major impact on the world. The committee was also impressed with the support materials for incorporating the book into the various curriculums. Two sites in particular are:

Start With Why

Ted Talk: How Great Leaders Inspire Action

The following quotations from reviewers reflect the feelings of the committee:

  • “The book is written in such a way, that it gets you thinking deeply about why you do what you do, and whether or not you actually believe in yourself, your cause or purpose.” – Zurieka Model.

  • “A leader must understand why they do what they do and… , they must make why clear to every member of the organization…” – Bob Mason

  • ”Start With Why is one of the most useful and powerful books I have read in years. Simple and elegant, it shows us how leaders should lead. Highly recommended.”

  • “Listening is the most fundamental way to communicate respect.” – William Ury

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