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Northwood, Women In Automotive Announce Scholarship Partnership

June 2, 2025
A group of people sit at round tables in a conference room, listening to a woman speak. A presentation slide behind them displays a photo and name: "Rita Bragg, Vice President, Cox Automotive.

Northwood University is proud to announce five new scholarships that will be provided as part of a partnership with Women In Automotive, an organization dedicated to recruiting, retaining, mentoring, and developing women in the automotive industry, from entry-level to executive.

“Northwood University is honored to deepen its partnership with Women In Automotive through these scholarships,” said Dr. Matt Bennett, vice president of enrollment and the Center for Automotive & Mobility Studies at Northwood University. “This initiative aligns perfectly with our mission to develop leaders who drive innovation, collaboration, and growth in the automotive industry.”

For decades, Northwood University has supported women in automotive, including in 1995 when then-President Dr. David Fry provided workspace to launch an organization dedicated to mentoring and promoting women in the automotive field.

“Now, Women In Automotive serves as a board-led, volunteer-driven organization that provides mentorships and puts on an annual conference addressing issues relevant to the automotive industry and the modern workplace,” said Senior Director of Development Brian Parr. “These scholarships build on a legacy of collaboration and underscore our shared commitment to advancing opportunities in this vital sector.”

Elgie Bright, chair of Northwood’s automotive marketing and management degree program, emphasized the transformative potential of the scholarship: “This partnership offers a meaningful way to inspire the next generation of leaders in automotive. At Northwood, we equip students with the knowledge and skills they need to thrive, and this scholarship will ensure more talented individuals can access these opportunities.”

Applications are now open for students enrolling at Northwood University for five scholarships valued at $20,000 each and distributed in annual increments of $5,000 over four years. The funds will provide vital financial support, helping students pursue their education and make a lasting impact in their careers and in their communities. Consistent with its non-discrimination policy, Northwood’s programs and awards, including these five scholarships, are open to all eligible persons, regardless of sex or any other characteristic protected by applicable law.

“We are excited about Northwood University’s vision, commitment, and generous investment in this transformative partnership,” noted Dr. Martha Rader, a Women In Automotive non-profit board member. “Together, we can make a greater difference by paving the way for aspiring leaders through these meaningful scholarship opportunities, empowering the next generation to drive innovation and excellence in the automotive industry.”

For more information about the scholarship, visit https://northwood.edu/undergrad-scholarships. To learn more about Women In Automotive, visit https://womeninautomotive.com/ or email .

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