As Northwood University professors continue to share their expertise with the media, two long-time Florida educators recently weighed-in on headlines of note.
Jennifer McFarland, Associate Professor and Department Chair of Florida’s Advertising and Marketing program spent time with CBS 12’s Ben Becker to share her knowledge relating to the metamorphosis of yellow page advertising and how the days of the hardcopy telephone book have transformed into a series of multilevel digital and social marketing tools. Professor Timothy Gilbert then appeared live in the CBS 12 studio to share his thoughts relating to the nature and scope of ISIS as a threat to the United States, and the short-term and long-term impact it may pose to American citizens.
“As Northwood University continues to strengthen its brand equity and reputation by participating in a variety of earned media opportunities, our faculty members serve as a valuable community resource, shedding light on numerous headline subjects,” said Suzi McCreery, Northwood University Florida’s Director of Public Relations.
Northwood University faculty experts regularly share their expertise with the media, and their ability and willingness to comment on a variety of meaningful subjects serves as a valuable public service.