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Next Generation of Aftermarket Leaders Complete Leadership Program

March 20, 2015

Leadership 2.0, the University of the Aftermarket’s light vehicle Leadership Development Program, concluded at Northwood University Florida on Friday, March 13 with a graduation ceremony for its 36 participants. The program’s second session began the previous Sunday with an opening presentation from former BWP President Neil Stockel.

Leadership 2.0 is a two-week educational program focused on the development of the next generation of auto care industry leaders. Like previous Leadership 2.0 classes, this year’s program represented a wide-array of aftermarket companies at all levels of the industry. The class included participants who represented manufacturing, traditional distribution, retail distribution, auto parts stores, service and repair, marketing and industry associations.  

Participants began the program with Session I in August, 2014. Between Sessions I and II, participants worked on team projects that addressed a wide variety of industry challenges. 

Many of the attendees participated in Leadership 2.0 through the generous support of the University of the Aftermarket Foundation. The Foundation provides funding for aftermarket educational programs and research. Through its grant program, the Foundation and its donors ensure that education has a positive, stabilizing influence on the future of the auto care industry.

“Each year I look forward to meeting and working with the Leadership 2.0 class,” said University of the Aftermarket Director Brian Cruickshank, who leads the program. “I have been able to forge relationships with the next generation of auto care industry leaders and based on that, I am confident that the industry’s future is very bright.”

Session I of the next Leadership 2.0 program will be held August 23-28, with the second session scheduled to take place April 24-29, 2016. Interested aftermarket professionals should visit and click “Course Calendar” to sign up for the next Leadership 2.0 class. The program is open to any auto care industry professional in any industry segment.

Participants received 7.0 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations. 


The University of the Aftermarket is an educational alliance of the Automotive Aftermarket Industry Association, the Automotive Warehouse Distributors Association and the Motor and Equipment Manufacturers Association and is an operating unit of Northwood University. The University of the Aftermarket provides business, management and leadership education to professionals in the motor vehicle aftermarket through on-line, custom, conference and partnership educational opportunities. Through these programs, the University awards CEU credit that can be applied toward completion of the aftermarket’s Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) certifications.


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