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March 4 is deadline for four University of Aftermarket courses

January 31, 2024

March 4 is deadline to register for four upcoming University of Aftermarket courses through Northwood University.

“These courses offer aftermarket-focused business, management and leadership education for motor vehicle aftermarket professionals,” stated Dr. Thomas Litzinger, executive director of the University of Aftermarket and aftermarket industry chair at Northwood University. “We are pleased to offer industry-specific professional development to those working in the industry.”

Four upcoming courses — Consumer Behavior; Selling & Sales Management; The Culture of Leadership; Aftermarket Field Sales Management — are scheduled to take place from March 18 through May 12.

Aftermarket Field Sales Management

The Aftermarket Field Sales Management course examines the field sales manager’s job activities. Subjects include selling skills, expense management, time management, merchandising/advertising plans, sales report writing/sales forecast plans, trade show management, and human resource skills.

The Culture of Leadership

The Culture of Leadership course consists of an analysis of organizational factors that influence leadership and management skills. Key aspects include formal and informal groups, norms, sanctions, organizational change, morale, function of committees and teams, role of unilateral decisions, team work, empowerment, and ethical philosophy. It also includes a self-appraisal of leadership and management strengths and areas for development.

Selling & Sales Management

The Selling & Sales Management course will develop students’ competencies in professional selling theory and approaches, presentation skills, and sales management techniques. This course focuses on developing and maintaining relationships with customers and management of the process of finding, converting and keeping customers while achieving the organization’s goals. Communication techniques, career planning, selling strategies and tactics, as well as sales duties and responsibilities are included.

Consumer Behavior

The Consumer Behavior course will explore the consumer behavior theory, including the introduction of behavioral models to investigate the consumer psychology.  This includes application of consumer behavior principles to customer satisfaction, market planning, and merchandise mix decisions. Ethical, diversity, and international issues are also explored.

The deadline to register for any of the above four courses is March 4. Registration links, as well as full descriptions of all University of Aftermarket courses, are online here: https://nusites.northwood.edu/apps/uofa/course-calendar.aspx.

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