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General Motors gifts Northwood $100K for automotive camp

January 26, 2023

General Motors has awarded Northwood University $100,000 to host an automotive camp for students who are age 13-18.

“Full Tank Automotive Camp will help students explore careers throughout the automotive industry, including design, development, manufacturing, sales, marketing, service and aftermarket,” explained Elgie Bright, who chairs the Automotive Marketing/Management program at Northwood University.

The camp will be held June 11-16 in Midland at Northwood University, which is nationally recognized in the automotive industry for both its undergraduate automotive studies and graduate-level automotive management programs. 

“Full Tank Automotive Camp is a tremendous opportunity for driven young students to grow their business skillset,” Bright noted. “With the guidance of current Northwood University students and faculty, campers will learn from industry professionals through hands-on exploration. The lessons and skills that campers learn here can start a future business leader’s career!”

The camp is open to students who are age 13-18. For more information, or to sign up, visit

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