Northwood Alumnus, Jared Rowe, has been named president of AutoTrader.com®, the Internet’s leading resource for car shoppers and sellers. Rowe succeeds Alan Smith, who is leaving AutoTrader to pursue personal interests.Rowe previously served for two and a half years as president of Kelley Blue Book®, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. While at the helm of Kelley Blue Book, Rowe led the business to deliver innovative solutions for both consumers and advertisers. Under his leadership, the company exceeded revenue, profit and traffic targets.
Before joining Kelley Blue Book, Rowe served as vice president, product management for AutoTrader.com. Prior to that he worked at FordDirect, where he was a founding member of the leadership team. Earlier in his career, he held management positions at Toyota and Autobytel, an automotive media and marketing services company. Rowe holds an MBA from the University of Michigan’s Stephen M. Ross School of Business and an undergraduate degree in automotive marketing and management from Northwood University.
“I am thrilled to lead the incredibly talented AutoTrader.com team. An undisputed leader, AutoTrader.com plays a critical role in the automotive industry — helping consumers quickly find their perfect vehicle,” said Jared Rowe. “We are a valued partner for our advertisers, enabling them to showcase their offerings prominently and effectively.”