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University of the Aftermarket’s to Present “Aftermarket 101” Program for New Aftermarket Employees

August 12, 2015

New employees often find the motor vehicle aftermarket to be a complex, confusing industry. To explain the basics of this dynamic market, the University of the Aftermarket will present a second “Aftermarket 101” program this year on Oct 6-7, 2015 in Detroit, MI. The program is open to any new employee in the motor vehicle aftermarket who wants a better understanding of the aftermarket, its structure and some big-picture trends.“Although we just completed an Aftermarket 101 program in May, we needed to add a second class because of overwhelming demand,” said University of the Aftermarket Director Brian Cruickshank. “The most recent class sold out in record time and we had an extensive waiting list. I am glad that many companies are including this program as part of its formal new-employee orientation process.”

Aftermarket 101 was specifically created for new hires in the motor vehicle aftermarket. During the day and a half program, participants will be exposed to key information about the aftermarket, its history, scope, market channels, customers and trends. Presenters represent every level of the auto care industry supply chain.

Specific subjects include:

  • Industry Basics, Channels and Terminology
  • History of the Aftermarket
  • Current State of the Aftermarket
  • The Global Aftermarket
  • Distribution: Structure and Trends
  • The World of the Service Dealer
  • Field Trip to visit a traditional WD

The program costs $700 and includes lunch and all materials. To register, simply visit, click “Course Calendar” and then choose the October 6-7 “Aftermarket 101” program. Or for more personal service, call 800-551-2881. There are special rates for companies sending more than three employees, so please call for more details. For those traveling to the program, special rates have been negotiated at the Hilton Garden Inn in Southfield, MI. Details will be sent to attendees after they have registered.

Participants will receive 1.2 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) designations.

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