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About DEA

The Northwood Dealer Education Award was developed by Northwood University to recognize automobile dealers across the United States for their dedication and contributions to the advancement of education, both inside and out of the automotive industry. 

Since 1972, Northwood has recognized Franchise owners and dealer principals in the automotive marketing field who have made noteworthy, individual contributions to public or private education. 

The awards ceremony is held in conjunction with the National Automobile Dealers Association (NADA) convention to be held this year in Las Vegas, NV.

Dealer Education Awards

Hosted at the 2026 NADA Show
February 5, 2026

Nominations are open!

Three people stand in front of a Northwood University backdrop, each holding a framed award certificate, celebrating excellence in university automotive achievements.

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