University of the Aftermarket

Aftermarket Focused. Professional Development.

Aftermarket-focused business, management and leadership education for motor vehicle aftermarket professionals.

About the University of the Aftermarket

For nearly three decades, the University of the Aftermarket has been an integral part of the North American aftermarket, providing industry-specific professional development to those working in the industry.

University of the Aftermarket educational programs are offered:

  • On-Campus
    The University of the Aftermarket’s home is in the Sloan Family Building for Aftermarket Studies, a state-of-the-art classroom facility on Northwood University’s residential campus in Midland, MI. In addition, Northwood’s campus features hotel and catering facilities so every aspect of program support is easy and convenient. 
  • Online
    Our Distance Education program offers in-depth, semester-long business skills classes taught by Northwood University faculty.
  • On-the-Job
    We collaborate with companies, associations, and groups throughout the motor vehicle aftermarket to create custom industry-specific educational programs. 

Course Calendar

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Professional Designations

Participation in University of the Aftermarket can lead to professional designations for those who have completed specific educational requirements.

  • Automotive Aftermarket Professional (AAP): Anyone working in the motor vehicle aftermarket is eligible. Click here for the AAP requirements.
  • Master Automotive Aftermarket Professional (MAAP): Anyone working in the motor vehicle aftermarket is eligible. Click here for the MAAP requirements.
  • Automotive Content Professional (ACP): Created in collaboration with the Automotive Content Professionals Network. Only professionals engaged in content/catalog management are eligible for the ACP designation. Click here for the ACP requirements.

OnDemand Content

We have recently restructured our web content for University of the Aftermarket! As part of the update process, OnDemand content is temporarily unavailable while we transfer everything from the old location to the new University of the Aftermarket web pages. In the mean time, if you have purchased any OnDemand content that you need to access, please email us at Sorry for any inconvenience!