Fuel Your Future in Global Motorsports and Beyond with Northwood University.

At Northwood University — America’s Automotive University — we’re putting business education in high gear with our new Motorsports Management programming.

Inspired by the precision and intensity of racing, this programming prepares students for leadership in the $50B+ global motorsports industry. With a focus on business, students gain the tools and connections to power the industry forward. It’s where the passion of the track meets the professionalism of the boardroom, developing graduates ready to shape the future of motorsports worldwide.

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Northwood University, Your Winning Team

This programming isn’t just about racing, but it’s about equipping students with the skills, network, and confidence to accelerate into leadership in one of the world’s most dynamic industries.

Formula 1 pit crew works on a Red Bull Racing car during a pit stop, with team members and camera crew present, stacked tires nearby—showcasing the precision and efficiency of motorsports management in high-pressure moments.

Pit Lane Access

Exclusive internships, mentorships, and insider networking with top teams, sponsors, and series officials.

A person in blue motocross gear and helmet adjusts their chin strap while standing next to a blue dirt bike—capturing a passion for motorsports and the thrill that drives many into Motorsports Management careers.

High-Performance Curriculum

Marketing, data analytics, sponsorship activation, and global event ops — all applied to the paddock.

A race car driver wearing a helmet sits inside a car with the door window open; the name "ESSA" and number "101" are visible on the side, showcasing the excitement and professionalism of Motorsports Management.

Trackside Experience

Hands-on learning at world-class circuits, from on TV to reality.

An Investment That Pays Off

With dedicated career services, scholarships, and unmatched industry partnerships, we ensure that every opportunity fuels real-world results for our university automotive programs.

Your motorsports career starts at Northwood University, where passion, performance, and free-enterprise leadership converge.

Person in red and black motocross gear and helmet gives a thumbs-up while standing on a muddy field with tire tracks in the background, showcasing the thrill and energy of motorsports.

What Jobs Can You Get in Motorsports?

At Northwood, students’ passion becomes a career path. Graduates can accelerate into roles such as:

Team Manager
Sponsorship & Partnerships Director
Event & Track Operations Coordinator
Data & Performance Analyst
Series & Sanctioning Body Leadership

Four commentators wearing headsets discuss Formula 1 race coverage at a broadcast desk, with multiple screens displaying race footage and motorsports data in the background.

Motorsports Essentials Workshop Series

Join us for our Fundamentals of Motorsports Workshop Series, where you’ll learn all aspects of the industry, including the OEs, race organizations, teams, vehicles, and career opportunities.

With guidance from expert instructors and guest speakers who know the industry firsthand, you’ll gain a clear understanding of how the motorsports world works and where you could find your place in it.

A motorcyclist in racing gear rides an Aprilia RSV4 sport bike at high speed on a racetrack, leaning into a turn and showcasing the fundamentals of motorsports technique.

Earn an Exclusive Motorsports Badge

Earn a new Motorsports Essentials digital badge that can be shared on social media or with your professional network.

Students will earn a total of four badges: one badge for each workshop and a final badge for completing the series.

Amazing student experiences

Right from a Northwood Student

My internship with Hendrick Motorsports put me right on pit road. I wasn’t just learning, but I was contributing. Northwood gave me the keys to my dream career.

– Sarah, Class of 2026

Questions?

Dr. Dave Oventhal

(989) 837-4495

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