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Celeste D. Briggs

January 1, 2019

Director of the GM Women’s Retail Network

Director of the GM Women’s Retail Network

Celeste D. Briggs is the director of the General Motors Women’s Retail Network (WRN), a position she has held since January 2011. She is responsible for the profitability, growth and retention of the network and leveraging its resources to increase GM’s market share among women consumers. Celeste is also executing several programs to more closely align and leverage women dealers in the GM product design process and attract more women into automotive retail through initiative such as the WRN’s “Drive to Succeed” scholarship. To create a more diverse dealership workforce, she is also working with Northwood University to create dealership internship opportunities for minority and female students in GM minority and women owned dealerships.

During her 32-year distinguished career in the automotive industry, Celeste has served in sales, service, network planning and distribution positions throughout the country. She is the architect of a variety of innovative, cost-saving retail initiatives and is well acquainted with the daily workings of a dealership and the customers and communities they serve. This experience has given her special insights into the enormous influence of today’s female consumers and the importance of GM’s dealer network in reaching them.

An active participant and driving force in the communities in which she lives, Celeste is a life member of the Girl Scouts of America, NAACP, public service sorority Delta Sigma Theta, Detroit Alumnae Chapter, and winner of the 2015 Women’s Automotive Association International (WAAI) Spirit of Leadership award.

A native of Detroit, Briggs Celeste earned a bachelor’s degree from Spelman College in 1981. She and her husband, Wade, make their home in Detroit and are the proud parents of the couple’s five daughters.