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Richard M. Pittenger

January 1, 1986

Publisher, Friendly Exchange Magazine Los Angeles, California Current: Founder International City of Care Foundation (Deceased) – Agoura Hills, California

Richard M. Pittenger founded the Friendly Exchange magazine five years ago for the Farmer Insurance Group of Companies. It has a readership of more than ten million and has won national and regional awards, including a special Presidential Citation. Mr. Pittenger also serves as special management consultant to the Chairman of the Board of Farmers Group, Inc., an insurance management firm and holding company among whose member companies are the nation’s third largest automobile and home owners insurers. His career spans more than fifty years during which time he has held numerous executive posts in many areas of the business world with an emphasis on public relations and public affairs. His early work was as a Hollywood publicist. For many years he served as Vice President of Public Relations for the Farmers Insurance Group of Companies. He was also public relations instructor at the University of Southern California School of Public Administration. For the past twenty-six years, Mr. Pittenger has been creating and supervising construction of Farmers Insurance Group’s award-winning Tournament of Roses, Portland Rose Festival and Phoenix Fiesta Bowl Floral floats. He is Director-at-large of the Portland Rose Festival and National Parade Chairman for the 1985 Fiesta Bowl. “I am struck by the value of an ongoing exchange of ideas between those who are learning and those who are experienced.”