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Student Success

Fall 2019 data coming soon.

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Graduation and Retention Rates
Career Profiles
Degree Outcomes, Assessments, and Results


Graduation and Retention Rates

Freshman Graduation Rates

These numbers represent the percent of students who graduated within the time period listed.

 Michigan Residential Campus
 Freshman Cohort Graduation Rates
Year 2010 2011 2012 2013 2014
4-Year 46% 44% 53% 55% 44%
5-Year 56% 60% 63% 64%  
6-Year 61% 63% 65%    


Retention Rates                                    

 Freshman Retention Rates - Fall to Fall
 2010-11   2011-12   2012-13   2013-14   2014-15   2015-16   2016-17   2017-18 
78% 76% 82% 78% 79% 78% 73% 78%

 

 All Students Retention Rates - Fall to Fall
 2010-11   2011-12   2012-13   2013-14   2014-15   2015-16   2016-17   2017-18 
79% 80% 82% 79% 81% 82% 82% 84%

 

Fall-to-Fall retention rates represent the percent of students who are still at Northwood or have graduated from one year to the next.


Persistence Outlook
These numbers represent how many of our students graduate or enroll elsewhere in the given time frames

 Persistence Outlook 
 2009 Cohort   6-Year Award   8-Year Award Rate   Still Enrolled at NU after 8 Years   Did not receive a credential and subsequently enrolled elsewhere 
 Full-time, Freshmen  56% 56% 1% 29%
 Full-time, Transfer Students  85% 85% 0% 9%
 Part-time, Transfer Students  51% 52% 1% 17%


DeVos Graduate School – Graduation Rates

Graduate Student Graduation Rates
 Status   Fall 2010 Cohort   Fall 2011Cohort   Fall 2012 Cohort   Fall 2013 Cohort   Fall 2014 Cohort   Fall 2015 Cohort 
 Percentage of students who graduated from cohort in which they started and within 150% of the expected completion time* 77% 79% 77% 79% 86% 86%
 *The number of students who earned their degrees within 150 percent of the expected completion time, divided by the number of students who began pursuing a degree with that cohort. 


Figures based on data pulled in September 2018

Note: Historical data for the Florida and Texas Operations available by request.
 

2017-18 Degrees Conferred

 Associate of Arts  
 Management 18
 Bachelor of Business Administration  
 Accounting  167 
 Advertising and Marketing 21
 Aftermarket Management 19
 Automotive Marketing and Management  49
 Automotive Industry Management 8
 Computer Information Management 15
 Economics 3
 Entertainment, Sport & Promotion Management  26
 Entrepreneurship 10
 Fashion Marketing and Management 11
 Finance 256
 Franchising Management 2
 Health Care Management 19
 Hospitality Management 134
 Innovation Marketing and Management 5
 Insurance Management 5
 International Business 214
 Management 599
 Management Information Systems 45
 Marketing 136
 Operations and Supply Chain Management 10
 Bachelor of Science
 Management 9
 Master of Business Administration
  200
 Master of Science in Organizational Leadership 
  29

Includes Traditional, ADP, DeVos and International Program Centers


Career Profiles



Undergraduate

Northwood University partners with GradLeaders to conduct an e-mail survey of the undergraduate and graduate classes graduating each May. All data enclosed in this report is based on the number of responses received for individual questions, as indicated in parenthesis. The comparison is to most available data from the National Association of Colleges and Employers (NACE).

First Destinations Survey Results – Class 2018 6-Month Post-Graduate Survey

   Traditional   ADP   TOTAL   NACE First Destinations Survey: Class of 2017 
 Total Graduates   323  285  608  549,664
 Survey response rate  38%  40%  39%  N/A
 Knowledge rate  60%  56%  58%  64.5%
 Employed  80%   94%  87%   63.7%
 Enrolled/accepted by a graduate/professional school:   10%  1%  6%  17.5%
 Job very related or somewhat related to your business major   88%  86%  87%   N/A
 Satisfied with occupation  81%  78%   79%   N/A
 Average salary  -  -  $48,000   $50,253 

 

Richard DeVos Graduate School

First Destinations Survey Results – Class 2015 6-Month Post-Graduate Survey

   Total   NACE First Destinations Survey: Class 2015 
 Total Graduates  127  67,452
 Number responding to survey   48  38,447
 Response rate  37.80   57%
 Employed  89.5% (43/48)   74%
 Median Salary/Income  $60,000  $59,718

Where Students and Alumni Work, Live and Do


 

 


Degree Outcomes, Assessments and Results

Undergraduate

Outcome 1

Communicate effectively in speech and writing
Direct Measure (NU Teaching and writing rubric-Internal - 5-point scale. where is 5 is most proficient)

Speech Assessment Chart 2016-2017 (Traditional Campus Pilot Results), n=100
With a sample size of 13, Adult Degree Program Students scored 4.83 in Language, 4.62 in Delivery, 4.92 in Content, 4.67 in Organization, and 4.76 in Total. With a sample size of 140, Traditional Campus Students scored 4.18 in Language, 4.07 in Delivery, 4.26 in Content, 4.22 in Organization, and 4.18 in Total. The NU Average was 4.24 in Language, 4.12 in Delivery, 4.31 in Content, 4.26 in Organization, and 4.23 in Total. For the 2016-2017 Traditional Campus Pilot Results (n=100): in Speech, 54% scored "mastered," 18% scored "competent," 19% scored "intermediate," 2% scored "introductory," and 7% scored "weak"; in Writing, 13% scored "mastered," 31% scored "competent," 30% scored "intermediate," 16% scored "introductory," and 10% scored "weak."

Outcome 2

Demonstrate critical thinking and problem-solving proficiency
Direct Measure (Insight BCTST Critical Thinking Exam-External)

Outcome 2

 

Outcome 3

Articulate the principles and values of freedom and free enterprise (General Education).
Direct Measure (Principles of Free Enterprise Exam-Internal)

Free Enterprise Exam Chart

Outcome 4

Demonstrate effective leadership and interpersonal skills.
Direct Measure (Peregrine Core Professional Components Exam, Leadership Topic-External)

CPC Exam Results

 

Outcome 5

Demonstrate acumen applied to a global business environment.
Direct Measure (Peregrine Core Professional Components Exam,Global Topic-External)

Outcome 6

Demonstrate foundational knowledge of functional areas of business.
Direct Measure (Peregrine Core Professional Components Exam, Total Score-External)

DeVos Graduate School

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