Nation’s Largest Outdoor, Student-Run New Car Show to Feature Expanded Entertainment Offerings!
With the countdown on, students are putting the finishing touches on the 62nd Northwood University International Auto Show (NUIAS), set for Sept. 19-21. The nation’s largest outdoor, student-run auto show promises to be bigger, bolder, and more engaging.
“This year’s theme, Elevate, reflects both the scale and ambition of the show, which will feature a larger variety of vehicles, including new brands like Aston Martin, Hennessey, Harley-Davidson, and INEOS,” explained NUIAS General Chair Katrina Ness of Birmingham, Michigan. “We are seeing a surge in participation from the automotive aftermarket sector, with more than 74 brands and aftermarket companies that will be at this year’s show.”
“In addition to more exotic vehicles, we also will have new racing displays, performances by live bands, and expanded kid-friendly activities in our new Pit Stop Kid Zone,” added NUIAS Aftermarket Chair Eddie MacNellis of Midland, Michigan. “It takes hundreds of students to put on the Northwood University International Auto Show, and we are all committed to making this year’s show one that’s elevated for both car enthusiasts and for families who are looking for a unique outing that won’t break the bank.”
Each fall, Northwood University students present the Northwood University International Auto Show as a complimentary offering to the community. The following are highlights of this year’s show:
- Kids Adventure Zone: A new campus-wide activity trail with stops designed for children and families to engage and have fun together.
- Pit Stop Play Zone: A built-out children’s entertainment area that will be open from 10 a.m. to 5 p.m. Saturday, Sept. 20, behind Jordan Hall.
- Rev and Rescue: Midland Humane Society will have pets available for adoption between 1 and 3 p.m. Saturday, Sept. 20, near the Pit Stop Play Zone.
- Exotics at Morey Plaza: A must-see showcase of rare and iconic hypercars.
- Founders Flame Showcase: Over twice as many exotic cars in the heart of campus, creating a spectacular photo opportunity.
- Giveaways & Gear: Raffle tickets, dealership merchandise giveaways, freebies, and Auto Show-branded apparel will be available for purchase.
- Live Music, NU Football on Saturday, Food Trucks, Tavern 59: A mix of entertainment, adult beverages, and diverse food options
- Performance and Hypercars: Featuring the Ferrari LaFerrari and Koenigsegg Agera RS from The Winkleman Collection, and the Hennessey Venom F5, a world-class hypercar that pushes the boundaries of speed and design.
- Expanded Show Divisions: Explore the new Racing and Heavy Duty Divisions, adding even more variety for guests this year.
- Otis Wilson Classic Car Show: From 9 a.m. to 3 p.m. Sunday, Sept. 21, in the Bennett Sports Complex Parking Lot
- NUIAS App: This free app is packed with exhibitor information, event schedules, information about local hotspots, behind-the-scenes views from students planning the show, and a chance for attendees to vote for their favorite vehicle to receive People’s Choice honors. To download the app, visit http://bit.ly/47puq8h.
“The NUIAS is more than just a car show — it’s a proving ground for Northwood students, who take the lead on planning, logistics, sponsorships, and execution,” said Dr. David Oventhal, the Subaru of New England Professor of Automotive Strategy at Northwood University. “Their work connects directly to careers in the automotive and aftermarket industries, making the event a hands-on leadership laboratory unlike any other in the nation.”
“With over 300 vehicles and 74-plus aftermarket brands, the 62nd NUIAS is a celebration of both automotive passion and community engagement,” added Dr. Matthew Bennett, Vice President of Enrollment, Strategic Partnerships, and the Center for Automotive & Mobility Studies at Northwood University. “Our students have once again raised the bar, creating a show that’s perfect for all ages and truly reflects the passion, creativity, and expertise of the next generation of free-enterprise leaders.”
There is no cost to attend the show, which runs from noon to 8 p.m. Friday, Sept. 19, 9 a.m. to 6 p.m. Saturday, Sept. 20, and 9 a.m. to 4 p.m. Sunday, Sept. 21. General parking will be available at Northwood Drive and North Saginaw Road near Dow High School.
For more information about the Northwood University International Auto Show, visit https://auto.northwood.edu/
