November 22, 2013

Recruitment Strategies Reap Benefits 

“A person will reap only what he sows” is an often-quoted adage. Our new recruitment strategies at Northwood University are proof that when we invest the right resources in the right endeavors, good things happen.

Northwood Florida  

On our West Palm Beach campus, Admissions personnel are taking every opportunity to personally sit down with prospective students and assist them with their applications to our University. In fact, this effort was so successful, it led to our hosting campus visits for local high school seniors and juniors, featuring: 

  • Campus tours with student ambassadors to connect candidates directly with Northwood students
  • Meetings with key Northwood personnel, such as Deans, faculty, athletic director, and coaches
  • Admissions information to include a review of the acceptance process as well as scholarships and financial aid
  • Time for students to apply while Northwood staff are available to assist 

Once an application is completed, our Admissions representatives know exactly who to contact for Family Field Visits to take the next steps in the enrollment process. In some instances, we are able to work directly with visiting guidance counselors to review qualifying student transcripts and test scores for immediate acceptance. 

In addition to the campus visits, Florida Admissions representatives are working in partnership with other Florida staff and events to expand their outreach. Events include everything from our recent and very successful Etiquette Dinner in partnership with the Career Services department, to planning for upcoming events such as the Grand Opening for the Palm Beach Outlet Malls, the 2014 Outstanding Business Leaders Gala, and The Auto Show of the Palm Beaches. 

Northwood Michigan 

On our Midland campus this past Wednesday, the Admissions team hosted a new and very successful event billed as, “A Day in the Life at Northwood.” One hundred twenty-eight prospective students, plus their parents and siblings, experienced firsthand what studying and living at Northwood University entails. Offerings included: 

  • “Welcome to the ‘Wood” opening session
  • Two “Condensed College Classes”
  • “Taste of NU”, a complimentary lunch in the Dow Commons Cafeteria
  • “Prowl through campus”, a tour of academic buildings, freshman dorms, athletic complex and indoor turf building
  • “Timberwolf Tales”, a  Q&A with our students, including information about scholarships, athletics, the BBA/MBA program and study abroad programs

The very first event of this kind to be held both mid-week and during the morning hours, it proved to be a huge success with several students telling us they would see us next fall, and several parents informing us this was the best open house they had attended. Among all the communication that followed is this note from a high school student from the Metro Detroit area:

I just wanted to thank everybody who put this on because it was wonderful! I learned so much about campus, the clubs, the sports, the academic programs which all are amazing…I have already applied…[and] my transcripts are on their way as soon as this trimester is over.

Northwood Texas

Among a variety of events hosted this fall for our high school and community college partners, our Cedar Hill campus is hosting three Mock DECA events over the course of three consecutive Fridays. Designed to prep DECA students for regional competition, the events connect us directly with one of our key affinity markets system wide and are proving to be a real hit. On November 15, we welcomed 216 students to campus, 241 were registered for the program, and another 240 registered for our December 6 event.

On Thursday, November 14, Northwood Texas President Dr. Kevin Fegan spoke to all the lead counselors in the Dallas Independent School District (ISD). Like our campus related events, this event is a prime example of the targeted outreach that characterizes our enrollment strategies.

As just one example of how efforts like these pay dividends, our Texas campus forged a new partnership with the Irving ISD in early October. As part of the agreement, members of our admissions staff and faculty will work with local high schools to provide classroom presentations and information using our new “How to Write a Business Plan” and “Personal Finance” materials as well as industry-specific programming opportunities. Like similar efforts driven by our Florida and Michigan campuses, this new partnership not only provides us direct access to Irving ISD high school students and teachers, it also make us a preferred provider for classroom presentations and recruitment events.

The Numbers Tell the Story

New activities like these are always welcome news, but the numbers really tell the story behind the recruitment success we are enjoying system wide. 

Have a great weekend!


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640