January 18, 2013

NAIAS Optimism is Model for Action

The 2013 North American International Auto Show (NAIAS) kicked off in Detroit this past week and according to press and industry previews the hope and optimism seen at work in the auto industry the past couple of years continues to grow. Having been in attendance at the NAIAS myself on Monday and Tuesday of this week, I witnessed personally that this is good news not only for the industry in Michigan, but for the revival of the global economy. In addition to the economic and consumer benefits, a resurgent auto industry points to the opportunities we all have for growing and improving our line of business, including here at Northwood University.

After all, it was almost this time four years ago when Ford’s stock was selling at $1.58 per share and not much longer thereafter when Chrysler and General Motors declared bankruptcy. “Daunting and dire” have been replaced by “steadily growing energy and success” as automakers and their employees revamped and transformed themselves, their line of business, and their products through invention, innovation, and forward-looking efforts.

Aside from the work we do in our industry-specific curricula, we at Northwood would do well to pay close attention to what will be on display to the public starting tomorrow, January 19—specific NAIAS information can be found at http://www.naias.com/. The renewal of the auto industry is an excellent model to jump-start the economy worldwide and is a source of inspiration for our continued growth and improvement as we look to grow year-round enrollment and retention.

Have a great weekend!     


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640