October 19, 2012

Executing Northwood University’s Strategic Plan

Like all management documents, a strategic plan can and should be an essential part of an organization’s business. The key to success, however, lies in the actions and execution points of the professionals whose job it is to put the plan to work. While the design of the plan is important, its implementation is vital.

Northwood’s Strategic Plan consists of five themes that encompass our efforts to accomplish the Northwood mission:   

  1. Enhance the Learning Environment
  2. Nurture a Learning and Continuous Improvement Organization
  3. Strengthen Brand Equity and Reputation
  4. Cultivate Student & Programmatic Growth
  5. Execute Advancement/Alumni Plan

As highlighted in our most recent System Update, this plan is front and center of everything we are doing to grow and improve Northwood University’s reach and impact throughout the world. During the System Update, we focused on various departments and personnel working hard to complete important projects and fulfill expectations that serve these core themes. As you saw and heard, implementation of the many aspects of the Strategic Plan has resulted in some remarkable achievements to date.

And we have much more work to do before we can say the Strategic Plan is completed—and in some sense it never will be complete because our mission has no end. With respect to both cases, it’s important for all Northwood University faculty and staff to acquaint and re-acquaint ourselves with our Strategic Plan and work with our respective departments and supervisors to continue to find new and better ways that we can make it all work to the best advantage of our students and our University.

To read NU’s Strategic Plan summary, click here. To refer to the one page Strategic Plan Overview click here. You can also obtain copies of both by clicking on the Strategic Plan text box on the my.northwood.edu home page.

Have a great weekend!


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640