August 17, 2012

Who We Are & What We Do: Keeping "Welcome Weekend" in Perspective

"Welcome Weekend" on our residential campuses in Florida, Michigan and Texas will take place next week and as always will include student move-ins, "meet and greet" gatherings, organization fairs and events, and Resident Assistant orientations. Convocation ceremonies will follow on our Florida campus August 28, Texas August 30, and Michigan September 4.

It’s a busy time for all of us at Northwood University as we enter our 53rd year, and it would be easy to lose perspective on why we do what we do. This might be a good opportunity for everyone at Northwood University to step back for a moment and consider our reasons for being here.

There are a number of higher education institutions throughout the world today, including many that have or are business schools. Very few approach business education the way we do.

  • We believe the natural rights of "life, liberty, and the pursuit of happiness" for all people are best served by a demanding, comprehensive education.
  • We are committed to sound business leadership, personal ethics, and an ongoing belief in the combined powers of freedom, individual creativity, and private enterprise.
  • We stand firm in our convictions that business is vital to civilization, and business leadership and entrepreneurship are to be respected and celebrated.
  • We deliver an education that reflects these same principles, both in and out of the classroom; one that enables our graduates to lead across industries and markets.
  • We are devoted to the Northwood community and to all the communities that connect with, and surround, ours.
  • We come from different parts of the world but we are also members of the global, free enterprise society.

These precepts help define who we are and what we do, and are important to keep in mind through our work and interaction with each other and all those we serve-today, next week, and throughout the coming academic year. Just one example of this can be found in our Educational Success Program (ESP). This year in particular is very special for the program as our first ESP student graduated this past May and two of our ESP alumni who served as program mentors for the past four years will graduate next spring.

On August 8, we welcomed 15 freshman to the Michigan campus for 12 days of math and English courses and a variety of social events-everything from bowling and a Great Lakes Loons baseball game to a tour of the Alden B. Dow Home and Studio followed by dinner with Northwood leaders and supporters. And we look forward to similar successes in Florida where the Bridging program starts on Sunday August 19, and in Texas where Squire Camp begins on August 24.

Let's work together to make this our best year yet! 

Have a great weekend.


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640