August 3, 2012

Success Means Growth, Growth Means Change

Two important events happening this week represent our commitment to success and the changes success requires.

Northwood Welcomes Brian Sandusky as Vice President of Enrollment Management

First, we are pleased to announce the appointment of Dr. Brian E. Sandusky as Vice President of Enrollment Management at Northwood University. As we continue to grow as the business school of choice, Dr. Sandusky will play a key role in determining the future of our residential campuses and adult degree programs.

Dr. Sandusky brings a wealth of higher education experience, broad-based business development, and corporate knowledge to Northwood with him. As vice president of Ottawa University in Ottawa, Kansas he engineered programs resulting in significant levels of new student growth and retention at both the residential and adult degree program levels. He also led a new strategic initiative entitled Enterprise Division that provides consulting programs and customized learning initiatives to nonprofit organizations and corporations. And having served as associate professor in the School of Business, he brings a firsthand knowledge and understanding of the classroom.    

His prior experience includes vice president and adjunct faculty member in the College of Professional Studies at Bellevue University in Nebraska; executive consultant and co-principal of Enrollment Management Consultants in Denver; and regional manager and senior national enrollment training manager for Alta Colleges based in Denver.

Dr. Sandusky earned his doctor of philosophy in business administration from Northcentral University, his master of arts in organizational management from the University of Phoenix, and his bachelor of business administration in marketing from Davenport University in his hometown of Grand Rapids, Michigan. He is married to Jennifer and has two children, Addison and Jakob. Please join me in extending a warm welcome to Dr. Brian Sandusky.

Simulation Week Sets DeVos Grad Students Apart

A second example of the role change plays in bringing about healthy growth can be found in the DeVos Graduate School’s Simulation Week. While there are many exceptional elements to our MBA program, none may be more unique and have more impact than Simulation Week.

From the beginning of Simulation Week, DeVos MBA students form different simulated companies and leadership structures that then compete against one another over the course of five straight days—with each day running as long as 12 to 18 hours. Students are purposely organized into teams representing different career and business experiences, skill sets, personalities, and ages.

Participants learn to use their broad-based industry knowledge and leadership skills to form and communicate a business plan. The team becomes united, and members are directed in identifying opportunities and overcoming challenges in the pursuit of a common goal. As the embedded video demonstrates, proven leaders emerge from this intense experience, knowing more about themselves, their strengths and limitations, and the process for working more effectively and efficiently with others in the business world.

As we look ahead to the start of a new academic year, we should each consider new and different ways to contribute to the continued growth and success of Northwood University.

Have a great weekend!


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640