April 20, 2012

NU's Alden B. Dow Center for Creativity & Enterprise Expands Offerings, Impact

Private enterprise, entrepreneurship, and creativity are pillars of Northwood University and The Northwood Idea. If anything proclaims, “this is who we are” it is these core values. Our core values are discussed and practiced system-wide in numerous ways, but one department that stands out in this regard is our Alden B. Dow Center for Creativity & Enterprise (ABDCCE).

Creativity infused everything Alden B. Dow (for whom the Center was named) was and did, from his role as the architect who was the master-planner and who financed the original campus design in Midland, Michigan, to every business and product he touched throughout his life and career. In all he did, he remained squarely focused on designing and creating structures, institutions, and organizations that reflected what he called composed order, “the arrangement of qualities into their most effective form,” one that “constitutes a philosophy of ideation applicable to all human efforts.” Accordingly, we are very pleased to honor him with this important Center.

Under the leadership and guidance of Executive Director Georgia Abbott, the Alden B. Dow Center for Creativity & Enterprise plays a vital and growing role in our ability to equip our students with the right information, knowledge, intuition, and habits for succeeding in the marketplace. Through its work with Northwood students, faculty, and alumni and new and innovative program offerings, the Center continues to evolve in ways that enable it to serve both current and future leaders of a global, free enterprise society.

But don’t just take my word about all the new and exciting developments taking place at the Center. Check it out yourself in yet another new offering from the ABDCCE - its quarterly newsletter, “Center Highlights.” Click here to learn more.

Have a great weekend.


Keith A. Pretty, J.D.
President and CEO
Northwood University
4000 Whiting Drive
Midland, MI 48640
989.837.4203 (phone)