Roundtable Hosts Start-Up Entrepreneur

Entrepreneur Freddie Laker shares story as Adjunct Professor Stamas looks on.


Freddie Laker, CEO and founder of Guide, a text-to-video software company and several other start-up companies, was the featured speaker at Northwood University Florida’s recent Entrepreneurship Roundtable Luncheon.

Described as an entrepreneur who’s helped to develop companies since he was ‘in short pants,’ Laker first established, an internet service provider and web design studio in 1996 before selling it a decade later to WebUnite. 

With a long list of well-known international investors as equity contributors, Laker founded Guide after serving as one of the youngest Vice Presidents of Sapient, a global professional services company. As VP of Global Marketing Strategy, he was responsible for the development of digital initiatives for companies like Coca Cola and Unilever. He also received Sapient's Chairman's Award which is the company's highest honor for business development.

"Despite his young age, Freddie has a vast amount of experience, talent and personality that resonated well with the students," observed George Stamas, adjunct professor of Entrepreneurship and Entrepreneur-in-Residence who facilitated the event.  "His personal insights and real-world experiences captivated the audience and there was a lively question and answer session after his opening comments. Without a doubt, our students came away with a clearer and more definite appreciation of what entrepreneurship is all about and what it takes to be an entrepreneur," he said.

Laker also founded iChameleon in 2003. A designer and developer of interactive solutions for a global client  base including web sites, micro-sites, custom applications, e-commerce solutions, and banner campaigns, Laker was involved in all aspects of the business, from creative strategy to business development while assisting brands such as Guinness, Toyota, and Coca Cola.

Laker has been recognized by every major global advertising awards show, including Cannes Lions, DA&D, SXSW, One Show, the CLIO awards, the Addys, the Webbies, Effies, and FWA.

Northwood’s Entrepreneurship Roundtable Luncheon is held annually in conjunction with worldwide observance of Global Entrepreneurship Week. Global Entrepreneurship Week has expanded to 139 countries—building and strengthening entrepreneurial ecosystems around the world. Powered by the Ewing Marion Kauffman Foundation and sponsored by Dell, the initiative is supported by dozens of world leaders and a network of roughly 10,000 partner organizations.



Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.