Well aware of the uncomfortable occurrences many women face while searching for and maintaining a car, Florida alumna Allison Hancock is now teaming with family members to ensure that the experience is a pleasant one.
Hancock shared that she’s always had a passion for the business, and now equipped with her Northwood master of business degree and her bachelor’s degree in automotive marketing and management, she’s thankful for the opportunity to apply her passion for the automotive field toward helping others.
“For many people the purchase and maintenance of an automobile can seem scary, and unfortunately for women, it is still a male dominated industry, so our hope is to improve the total experience,” said the Forest Hill, Maryland native of “She’s Buying a Car,” an online and academic educational resource she’s developing along with her father and older brother.
“Negotiating a fair deal through proper trade values, rebates, incentives and financing are just a few of the options that may present themselves while purchasing a car, so it’s important to have the proper tools in place from the very beginning,” said Hancock of the free website and blog which provide everything from an “Ask Ally” section, to maintenance tips and advice relating to the most reliable cars, buying a car with bad credit, purchasing a car with an i-phone, style and function favorites, and more.
“In addition to the website and blog, we are working on course curriculum for dealer representatives and have just inked a deal with a company which will get the word out to thousands of additional viewers through maximization of the site, mobile accessibility, social media marketing and more,” said Hancock.
Having earned her 2012 BBA and 20134 MBA degrees along with triplet siblings Casper and Lindsay, Hancock has gained hands-on experience working at South Florida auto dealerships as a sales and client Advisor, a service appointment setter and an event coordinator.
According to the Catalyst Research Center for Equity In Business, the percentage of women corporate officers in the motor vehicle and parts industry is 11.5%, up from 11.2% in 2002.
Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.
Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.