Workshop, Fashions Unveil Personal Branding Tips

Bottom: (L-R) Tara Coletti, Yasmene Harris, Damaly Brown, Glenique Knowles Top: (L-R) Alberto Saint Juste, Jacob Alplund, Diego Ortega

Northwood University Florida students recently enjoyed a presentation and a fashion show designed to highlight the benefits of professional demeanor and dress at their fall career services and student life event, titled “Dressing for Success.”

Eric Lewis, a manager at Men’s Wearhouse, highlighted business dress options as he narrated the show along with Pamela Toussaint, a personal branding and image expert.

While stressing that most individuals reveal far less verbally than they do from their personal appearance and body language, Toussaint also shared a number of networking and personal branding techniques in her presentation including the creation of QR codes for resumes and business cards.

“It was great to see how interested the students became as they learned about image creation, refining, and options that can set them one step ahead of the competition as they brand themselves in the world of business,” said Midge Reichert, Director of Career Services of the EXCEL credit event. “Our resident assistants enjoyed modeling the fashions, and it was a great way for them to develop a more cohesive team,” she said.

Northwood University provides career planning assistance to traditional, Adult Degree Program, and DeVos Graduate School students, as well as to Northwood Alumni. The Career Services center is available to assist students with career exploration, confident and professional self-marketing, and developing successful job search techniques. The Career Services Office provides a number of career-related activities and events including a Career Fair, Business Etiquette Dinner Program, on-campus interviews, and professional workshops.

The EXCEL program offers involved students the opportunity to build a Student Development Transcript of extracurricular involvement. Involvement includes volunteering in the local community, helping at food banks, visiting nursing care facilities, taking in a play, enjoying the arts, or being involved and holding positions in campus organizations. The campus offers EXCEL opportunities throughout the academic year and helps our students realize how important involvement is to professional growth. The professional growth includes meeting people in the industry or building a network of peers before graduation. These are important; and in business, involvement is essential to developing strong leadership potential.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.