Northwood University's International Auto Show to Host SEMA September 26 and 27

Northwood University’s 50th Annual International Auto Show is set for the weekend of September 27, 28 and 29. At this year’s show, the Specialty Equipment Marketing Association (SEMA) will be presenting an exclusive program to Northwood students, staff, faculty and alumni on Thursday, September 26, and Friday, September 27, in Griswold Lecture Hall.

On Thursday, September 26, SEMA will host a career paths program exclusively for students and faculty of Northwood University that will feature an industry panel who will share personal stories and experiences about their career journey, hiring best practices and expectations, and the diverse types of careers available in the aftermarket industry. The panel will be moderated by SEMA’s Director of Education, Zane Clark, and the panelists include John McLeod of Classic Instruments, Bill North of Katzkin, Travis Huisman of Team Detroit, Chris Charlton of Auto Interior Decorators Inc., and Jeff Varick of Brandmotion.

After Friday’s VIP Panel featuring Christopher Kersting, president and CEO of SEMA, there will be a presentation for students, staff, faculty and alumni by renowned speaker and sales coach, Marc Wayshak. The topic will be “Championship Selling in the New Economy” and will focus on the effect of the internet and technology on the current sales environment and how it has changed everything from sales prospects to salespeople. Wayshak will also discuss how this new environment creates tremendous opportunity for those with the right strategy.

“SEMA is very excited to be partnering with Northwood University in celebration of its 50th annual International Auto Show. Our industry was built by pioneers, innovators and entrepreneurs who became successful through passion and commitment. As we look ahead to the next generation of leaders, it is important that we, as an association, continue to foster and build lasting partnerships with the educational institutions that are inspiring our collective future. As SEMA also celebrates its 50th year (founded in 1963), we are proud to be sharing this milestone,” remarks Zane Clark, SEMA’s director of education.


Northwood University is committed to the most personal attention to prepare students for success in their careers and in their communities; it promotes critical thinking skills, personal effectiveness, and the importance of ethics, individual freedom and responsibility.

Private, nonprofit, and accredited, Northwood University specializes in managerial and entrepreneurial education at three full-service, residential campuses located in southern Florida, mid-Michigan and northern Texas. Adult Degree Programs are available in seven states with many course delivery options including online. The DeVos Graduate School offers accelerated, evening and weekend programming in Michigan, Texas and Florida. The Alden B. Dow Center for Creativity and Enterprise provides system-wide expertise in family enterprise, entrepreneurship, creativity and innovation, and new business development. International education is offered through study abroad and in Program Centers in China (Changchun and Wuxi), Malaysia and Sri Lanka.