University of the Aftermarket - Northwood University

Leadership 2.0

Leadership 2.0 is the industry's cornerstone educational program that fosters the development of a new generation of visionary aftermarket executives. The program is an intense and intellectually challenging two-week executive development and learning experience deeply rooted in the theoretical and practical application of automotive aftermarket leadership principles.


The Leadership 2.0 experience consists of two, five-day sessions. Session I, held in the fall, is conducted at Northwood University's Midland, Mich., campus at the new Sloan Family Building for Aftermarket Studies. Participants travel to Northwood University's West Palm Beach, Fla., campus in the spring for Session II. Between sessions, participants collaborate on projects that tackle aftermarket-specific leadership challenges. Teams present their projects during Session II, and the best team as judged by peers is invited to present their project at the annual Global Automotive Aftermarket Symposium (GAAS).

Led by Northwood faculty and senior aftermarket executives and leaders, the Leadership 2.0 experience includes a blend of industry research and market analysis, discussion and debate on aftermarket challenges and competitive strategies, individual communication skills training, negotiations and conflict management, insight into supply chain solutions and other industry topics.


Who is a good candidate for Leadership 2.0?

Leadership 2.0 is appropriate for any mid-level professional working in any market segment within the motor vehicle aftermarket. Previous attendees have represented manufacturing, retail operations, wholesale distributing, association management, program group management, and service dealer facilities.

Participants receive 7.0 credits toward completion of their Automotive Aftermarket Professional (AAP) or Master Automotive Aftermarket Professional (MAAP) certificates. The group project fulfills the "Project" requirement of the AAP certificate.

When is the next Leadership 2.0 Class?

  • Leadership 2.0 Brochure
  • The dates for the 2014-2015 class are: 

    • Session I: August 24-29, 2014 (Northwood University's Midland, MI campus) 
    • Session II: March 8-13, 2015 (Northwood University's West Palm Beach, FL campus)


Northwood University
University of the Aftermarket
4000 Whiting Drive
Midland, MI 48640

(800) 551-2882
(989) 837-4326
(989) 837-4439

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