Innovation Marketing & Management

Innovation Marketing & Management

Innovation plays a critical role in business success, particularly in today’s competitive marketplace. Our Innovation Marketing and Management (IMM) degree program develops your inner entrepreneur, giving you the know-how and tools to launch your own company, open a new division at a large corporation or unveil a new product or service.

From day one, you’ll learn the value and importance of innovation and its role in the competitive global economy, along with a strong base of marketing and management lessons, both in the classroom and through hands-on immersion experiences in the business world.

You’ll also get to develop a business idea and compete for funding at the beginning of your freshman year. This unique opportunity prepares you from the start to understand market opportunities and learn how to lead change efforts and evaluate the value or risks associated with business ideas.

Ready to be a dynamic, competent and creative business leader? Apply now.