Omniquest is a university-wide program, overlaying all other programs, in which a provocative and challenging book is selected each semester. The theme of the book is adopted for discussion and analysis during the semester within all programs, simultaneously.

Current OMNIQUEST selection

The Leadership Crisis and the Free Market Cure
by John A. Allison, President and CEO of the Cato Institute

Current Omniquest Selection

We are pleased to announce the fall 2015 Omniquest selection, titled “The Leadership Crisis and the Free Market Cure” by John A. Allison, President and CEO of the Cato Institute. Mr. Allison was a member of a panel of speakers at the Free-Enterprise Leadership Summit hosted in November 2014. Omniquest is a university-wide program that engages our students, faculty, and staff in reading recent and influential business books. Northwood University has been recognized for this program as a best practice by our accreditors.

The following is an excerpt from regarding Mr. Allison’s book:

"If you think the concepts of "life, liberty, and the pursuit of happiness" should motivate individual decision making, empower organizations, and drive public policy, this book will reaffirm your commitment to our nation’s core values.

Combining practical hands-on strategies with keen insights into public policy and business, John Allison reveals the fundamental principles he sees as critical to the success of any leader, to all organizations, and to the United States. He shows you how to create a vision of what your organization can be, how to inspire your employees with a purpose-driven mission, and how to develop strategies to make these goals a reality. He shares his personal story of growing BB&T into the tenth largest financial services holding company in the U.S. He demonstrates how the principles which lead to individual happiness are the foundation for organizational and societal well-being.

Most importantly, Allison gives you the time-honored keys to self-leadership—the ability to lead yourself—the most valuable skill you will ever have.

This is how true leaders lead. With vision, purpose, and values. With life and liberty. Are you ready to take the lead?"

We believe the information contained in the pages of this book will be valuable to all constituents of Northwood University.

OMNIQUEST selections


  • The Leadership Crisis and the Free Market Cure by John A. Allison, President and CEO of the Cato Institute


  • Guardian of the Republic by LTC Allen B. West and Michele Hickford
  • American Icon by Bryce Hoffman
  • On The Edge by Alison Levine


  • It Didn't Have To Be This Way, by Harry C. Veryser
  • Conscious Capitalism, by John Mackey and Raj Sisodia
  • Thinking, Fast and Slow, by Daniel Kahneman


  • Ladies for Liberty, by John Blundell
  • How Will You Measure Your Life?, by Clayton Christensen, James Allworth, and Karen Dillon
  • The Power of Habit, by Charles Duhigg


  • Everyone Communicates, Few Connect, by John C. Maxwell
  • Start with Why: How Great Leaders Inspire Everyone to Take Action, by Simon Sinek
  • Disciplined Dreaming: A Proven Strategy to Drive Breakthrough Creativity, by Josh Linkner


  • Make It in America - The Case for Re-Inventing the Economy, by Dr. Andrew N. Liveris
  • Winners Never Cheat - Even in Difficult Times, by Jon M. Huntsman with the Foreword by Glenn Beck (2009)
  • SWITCH: How to Change Things when Change is Hard, by Chip Heath and Dan Heath (2010)


  • How Capitalism Will Save Us by Steve Forbes and Elizabeth Ames
  • 1000 Dollars and an Idea by Sam Wyly
  • Ten Powerful Phrases for Positive People by Rich DeVos


  • The Last Lecture by Randy Pausch
  • Capitalism At The Crossroads, 2nd Edition by Stuart L. Hart
  • Simply Success: How to Start, Build, and Grow a Multimillion-Dollar Business the Old Fashioned Way by Jack Miller


  • Where Have All The Leaders Gone? by Lee Iacocca
  • The Science of Success by Charles G. Koch
  • New Ideas from Dead CEO's by Todd Buchholz


  • Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt and Stephen J. Dubner
  • The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
  • An Army of Davids: How Markets and Technology Empower Ordinary People to Beat Big Media, Big Government, and Other Goliaths by Glenn Reynolds, 2006, Nelson Current, ISBN: 159555042


  • Death by Meeting by Patrick Lencioni
  • Cleaning Up by Barry Minkow
  • The World is Flat by Thomas Friedman


  • Good to Great by Jim Collins
  • The Commanding Heights by Daniel Yergin and Joseph Stanislaw


  • Founding Brothers (The Revolutionary Generation) by Joseph J. Ellis
  • Homesick by Sela Ward
  • Sailing Alone & Around the Room by Billy Collins


  • Ben Franklin's 12 Rules of Management by Blaine McCormick
  • The Art of Possibility: Transforming Professional and Personal Life by Rosamund Stone Zander and Benjamin Zander
  • Make It BIG: 49 Secrets for Building a Life of Extreme Success by Frank McKinney with Victoria St. George


  • Fish! by Stephen C. Lundin, Harry Paul, and John Christensen
  • Living a Life That Matters by Harold S. Kushner
  • The Art of Innovation by Tom Kelley


  • The Greatest Generation by Tom Brokaw
  • Who Moved My Cheese? by Spencer Johnson
  • No Place for a Woman: A Life of Senator Margaret Chase Smith by Janann Sherman


  • Tuesdays With Morrie by Mitch Albom
  • How Now Shall We Live? by Charles Colson and Nancy Pearcey
  • Permission Marketing by Seth Godin


  • Leading with Soul by Lee G. Bolman & Terrence E. Deal
  • Don't Sweat the Small Stuff...and it's all small stuff by Richard Carlson
  • The Northwood Idea: People Helping People


  • In Search of Nature by Edward O. Wilson
  • Image by Design by Clive Chajet & Tom Shachtman
  • Nuts! Southwest Airlines' Crazy Recipe for Business and Personal Success by Kevin and Jackie Freiberg


  • The Winner Within: A Life Plan for Team Players by Pat Riley
  • The Road Ahead by Bill Gates
  • The Death of Common Sense: How Law Is Suffocating America by Phillip K. Howard


  • Beyond Race and Gender: Unleashing the Power of Your Total Work Force by Managing Diversity by R. Roosevelt Thomas
  • Man's Search for Meaning: An Introduction to Logotherapy by Viktor Frankl
  • The Fifth Discipline: The Art & Practice of The Learning Organization by Peter Senge


  • Compassionate Capitalism: People Helping People Help Themselves by Rich DeVos
  • Beating the Street by Peter Lynch
  • The Choice: A Fable of Free Trade and Protection by Russell D. Roberts


  • Breakpoint and Beyond: Mastering the Future - Today by George Land and Beth Jarman
  • The Goal: A Process of Ongoing Improvement by Eliyahu M. Goldratt and Jeff Cox
  • Principle-Centered Leadership by Stephen R. Covey


  • 2020 Visions: Long View of a Changing World by Richard Carlson and Bruce Goldman
  • Changing Course: A Global Business Perspective on Development and the Environment by Stephan Schmidheiny
  • Recapturing the Spirit of Enterprise by George Gilder


  • Essentials of Business Ethics by Peter Madsen and Jay M. Shafritz, Eds.
  • The Content of Our Character: A New Vision of Race in America by Shelby Steele
  • The Man Who Discovered Quality: How W. Edwards Deming Brought the Quality Revolution to America - The Stories of Ford, Xerox, and GM by Andrea Gabor


  • The New Realities by Peter F. Drucker
  • Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition by Harvey Mackay
  • Leaders: The Strategies for Taking Charge by Warren Bennis and Burt Nanus