Marketing BBA

Market Your Way Into Business

Northwood University understands the need to develop leaders who understand all facets of marketing from business-to-business to integrated marketing. The online world has changed how marketing does business. At Northwood University, you will be led by industry professionals who have made their mark in the marketing sector.

The Marketing major focuses on the various aspects of the marketing function, including business-to-business marketing, marketing research, copywriting, and marketing management. Students develop a marketing plan as a capstone marketing project.

• Marketing Curriculum Guide

Upon registering for classes, you will be asked to pick a major and a concentration. Each concentration has a four-year plan or curriculum guide associated with it. The curriculum guide acts as your plan of study. Academic counselors are available to assist you with questions that arise regarding your degree path.

The Northwood Marketing major allows you to focus on a career plan in one of the following concentrations:

• Advertising
• Aftermarket Marketing
• Automotive Marketing & Management
• Economics
• Entertainment, Sport & Promotion Management
• Entrepreneurship
• Fashion Marketing & Management
• Finance
• Hotel, Restaurant & Resort Management
• International Business
• Management Information Systems

Contact Information

Dr. Tom Grooms
Phone: 972-293-5407
Office: Hopkins 100d