Entertainment, Sport & Promotion Management Concentration

The Entertainment, Sport & Promotion Management Concentration focuses on the national and global expansion of entertainment and sport and its impact on cultural, social and economic issues at regional, national, and international levels.

Sports, Music, and Fun

The focus of the Entertainment, Sport & Promotion Management (ESPM) program is to educate and train students for the business and management aspects of the entertainment and sports industries. Coursework emphasizes a broad understanding of the business side of entertainment and leisure activities in America, including sports sociology, communication, the food and beverage industry, sports governance, the industry legal aspects, club, resort and facilities management, and ethics.

Not One, But Many Internships

Students in our degree programs not only begin taking their major core courses on day one, they may also choose to participate in internships generally after their first year of studies.With the opportunity to partake in internships, our students and graduates know they will graduate from Northwood with an edge over others.

What Students Say...

Cameron Copacia - ESPM - Senior

"My first internship was with The Detroit Pistons and Palace Entertainment in the Inside Sales department. I had the opportunity to meet some great people as well as learn the industry from the inside out. The following summer I worked at The Fillmore Detroit as an assistant to the Director of Special Events. Here I learned how to match sponsors with events along with any other factor involved in planning events. I was fortunate enough to obtain a third internship with Live Nation, the world's largest concert promoter. I worked in their regional corporate office as well as at concerts. Overall these experiences have been invaluable and have provided me with great direction for when I graduate in 2010."

The program provides key industry contacts and practical business experience for students. Students design, develop, and implement on-campus ESPM events.

• Management with Entertainment, Sport & Promotion Management Curriculum Guide
• Marketing with Entertainment, Sport & Promotion Management Curriculum Guide

Contact Information

Chad Fagan
Assistant Professor
972.293.5470
Office: Butler Building