Marketing

Bachelor of Business Administration (BBA) - Four year degree

This is a sample guide based on current degree requirements. Students should obtain a date-specific curriculum guide from their campus registrar or Academic office, based on when they entered their program of study at Northwood University.

Freshman Year

Fall Term 18 crs.
PSY 110 Intro. to College Studies 1 cr.
MGT 230 Principles of Management 4 crs.
ENG 115 Composition I   4 crs.
MTH 111/115 Intermediate or College Algebra 4 crs.
PHL 110 Philosophy of American Life & Business 4 crs.
MIS 104 Operating Systems  1 cr.

Winter Term 17 crs.
MKT 208 Principles of Marketing 4 crs.
ENG 120 Composition II  4 crs.
ECN 221 Principles of Microeconomics 4 crs.
MIS 105 Spreadsheet/Database Principles 4 crs.
MIS 107 Word Processing  1 cr.

Spring Term 17 crs.
ADV 110 Introduction to Advertising 4 crs.
ECN 222 Principles of Macroeconomics 4 crs.
MTH 115 or elective College Algebra  4 crs.
SPC 205 Speech  Communication 4 crs.
MIS 109 Presentation Software  1 cr.

Sophomore Year

Fall Term 16 crs.
MKT 201 Principles of Selling  4 crs.
ACC 241 Principles of Accounting I 4 crs.
NSC 210 Environmental Science 4 crs.
HIS 210 Foundations of the Modern World I 4 crs.

Winter Term 17 crs.
MKT 240 Public Relations 4 crs.
ACC 242  Principles of Accounting II 4 crs.
HIS 215 Foundations of the Modern World II  4 crs.
Elective     4 crs.
EXF  Executive Fitness Elective 1 cr.

Spring Term 16 crs.
MKT 241 Marketing Cases & Problems 4 crs.
ECN 311 Economic History  4 crs.
ACC 243 Principles of Accounting III 4 crs.
ENG 260 Applied Communications 4 crs.

MGT 299 Internship Recommended 1-5 crs.

Junior Year

Fall Term 16 crs.
MKT 450 e-Commerce & Value Chain Integration 4 crs.
ECN 400 International Trade 4 crs.
FIN 301/321 Financial Management 4 crs.
PSC 201 Intro. to American Government 4 crs.

Winter Term 17 crs.
MKT 301 Sales Management 4 crs.
MTH 231 Statistics I  4 crs.
PSY 250 Principles of Psychology or
SOC 250 Principles of Sociology 4 crs.
LAW 300 Business Law  I  4 crs.
MGT 340 Employment Research & Planning 1 cr. 

Spring Term 17 crs.
MKT 330 Consumer Behavior  4 crs.
MTH 334 Statistics II  4 crs.
PHL 301 Ethics  4 crs.
MGT 430 Management of Information Technologies  4 crs.
SPC 440 Employment Presentation Techniques 1 cr. 

Senior Year

Fall Term 16 crs.
MKT 404 International Marketing 4 crs.
ENG 401 Communication & Interpersonal Relations 4 crs.
MGT 425 Organizational Behavior & Leadership  4 crs.
SOC 350 Cultural Anthropology 4 crs.

Winter Term 17 crs. 
MKT 423 Marketing Research 4 crs. 
MGT 403 International Management 4 crs.
ECN 401 Economics of Public Policies 4 crs. 
HUM Humanities Elective  4 crs.
EXF Executive Fitness Elective 1 cr.

Spring Term 16 crs.
MKT 424 Marketing Management 4 crs.
MGT 480 Strategic Planning 4 crs.
English Literature Elective  4 crs.
NSC Natural Science Elective 4 crs.  

Total Credits for BBA 200-205 crs.

NOTE: LAW 300 and PSC 201/301 are required for all programs