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Automotive Marketing Curriculum

Automotive Marketing/Management

Bachelor of Business Administration (BBA)

This is a sample guide based on current degree requirements. Students should obtain a date-specific curriculum guide from their campus registrar or Academic office, based on when they entered their program of study at Northwood University.

Freshman Year

Fall Term 18 crs.
PSY 110 Introduction to College Studies 1 cr.
AM 132 Dealership Organization and Mgt. 4 crs.
ENG  115 Composition I 4 crs.
MTH 111/115 Inter. Or College Algebra 4 crs.
PHL 110 Philosophy of American Life & Business 4 crs.
MIS 104 Operating Systems  1 cr.

Winter Term 17 crs.
AM 102 An Intro. to the Dealership Computer Systems 1 cr.
ECN 221 Principles of Microeconomics 4 crs.
MKT 208 Principles of Marketing 4 crs.
MTH 115 or elective College Algebra  4 crs.
MIS 105 Spreadsheet/Database Princ 4 crs.

Spring Term 17 crs.
AM 262 Dealership Advertising 4 crs.
ECN 222 Principles of Macroeconomics 4 crs.
ENG 120 Composition II  4 crs.
MGT 230 Principles of Management 4 crs.
MIS 107 Word Processing  1 crs.

Sophomore Year

Fall Term 17 crs.
AM 264 Variable Operations Mgt. 4 crs.
ACC 241 Principles of Accounting I  4 crs.
HIS 210 Foundations of the Modern World I  4 crs.
SPC 205 Speech Communication  4 crs.
MIS 109 Presentation Software 1 cr.

Winter Term 17 crs.
MKT 201 Principles of Selling  4 crs.
ACC 242 Principles of Accounting II 4 crs.
ENG 260 Applied Communications 4 crs.
HIS 215 Foundations of the Modern World II  4 crs.
EXF Executive Fitness Elective 1 cr.

Spring Term 16 crs.
AM 358 Service & Body Shop Mgt. 4 crs.
ACC 243 Principles of Accounting III 4 crs.
NSC 210 Environmental Science 4 crs.
PSC 201 Intro to American Government 4 crs.

Junior Year

Fall Term 17 crs.
AM 362 Finance & Insurance Dept. 4 crs.
ECN 400 International Trade 4 crs.
FIN 301/321 Financial Management 4 crs.
LAW 300 Business Law  I  4 crs.

Winter Term 17 crs.
AM 360 Parts Management 4 crs.
MTH 231 Statistics I 4 crs.
PHL 301 Ethics    4 crs.
PSY 250 Principles of Psychology or
SOC 250 Principles of Sociology 4 crs.
MGT 340 Employment Research & Planning 1 cr.

Spring Term 17 crs.

AM 363 Automotive Dealership Accounting 4 crs. 
MGT 430 Mgt of Information Technologies 4 crs.
MGT 403 International Management 4 crs.
MTH 334 Statistics II   4 crs.
SPC 440 Employment Presentation Techniques 1 cr. 

Senior Year

Fall Term 16 crs.
AM 461 Dealership Business Management 4 crs. 
ENG 401 Comm. & Interpersonal Relations 4 crs.
HUM Humanities Elective 4 crs.
NSC Natural Science Elective 4 crs.

Winter Term 17 crs.
AM 462 Budgeting & Forecasting 4 crs.
ECN 401 Economics of Public Policies 4 crs.
ENG English Literature Elective 4 crs.
MKT 423 Marketing Research 4 crs. or
MKT 404 International Marketing 4 crs.
EXF  Executive Fitness Elective 1 cr.

Spring Term 16 crs.
AM 467 Dealership General Management 4 crs.
MGT 480 Strategic Planning 4 crs.
MGT 425 Organizational Behavior & Leadership 4 crs.
SOC 350 Cultural Anthropology 4 crs.

AM 299 Internship Required 4 crs.

Total Credits for BBA 205 crs.

 
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Olaf Friedrichs
Marketing / Management / International Business
1995

Managing Director at Audasity: Business Consultancy for innovation between business and IT

 
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